Bottle Packaging
Yan Natural Juice

Bottle Packaging for Backbone Branding

The design of the bottle was inspired by nature and the principles of bio mimicry specifically the form of a bitten apple. This was meant in order to show the organic quality of the product inside. This anatomy results in complementary shapes which when placed next to one another on shelves or during transportation allow to maximise the saving of space. The name of the brand is inscribed on the label with a stylised calligraphy. This calligraphy evokes the colour and appearance of thin grass as a nod to Nature.

Backbone Branding 2020 Agency Platinum Press Kit № 86906

Download Press Kit № 86906

Download Press Kit № 86906 Bottle Packaging for Backbone Branding by Backbone Branding to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Yan by Backbone Branding
Yan by Backbone Branding

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

Bottle Packaging by Backbone Branding
Bottle Packaging by Backbone Branding

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. To identify photo contributors, visit the Image Credits Section.

Backbone Branding Yan
Backbone Branding Yan

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Backbone Branding Bottle Packaging
Backbone Branding Bottle Packaging

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

Backbone BrandingBrand Logo
Backbone BrandingBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

Design Interviews
Backbone Branding Interview

Content for Journalists: We're providing an interview with Backbone Branding, approximately 1442 words, free for editorial use. Gain access and download instantly. Access Backbone Branding Interview Now.


Design Newswire
Yan Natural Juice Bottle Packaging Press Releases

For Yan Natural Juice, we offer press releases in multiple languages, including: English.


Language Icon
Yan Natural Juice Bottle Packaging Translations

Our Yan Natural Juice translations are now available in a wide range of languages: Bottelverpakking AF, Ambalazhimi I Shisheve SQ, ጠርሙስ ማሸግ AM, عبوة الزجاجة AR, Շշերի Փաթեթավորումը HY, Şüşə Qablaşdırma AZ, Botila Ontzi Bat EU, Упакоўка Для Бутэлек BE, বোতল প্যাকেজিং BN, Pakovanje Boca BS, Опаковката На Бутилка BG, ပုလင်းထုပ်ပိုးခြင်းသည် MY, L'embalatge D'ampolles CA, Ang Pagputos Sa Botelya CEB, Kuyika Kwa Botolo NY, 瓶子包裝 ZY, 瓶子包装 ZH, Imballaggio Buttiglia CO, Ambalaža Za Boce HR, Lahvový Obal CS, Flaskeemballage DA, Flesverpakking NL, Botelpakaĵo EO, Pudeli Pakend ET, Pullopakkaus FI, L'emballage En Bouteille FR, Am Pacadh Botal GD, Embalaxe De Botella GL, ბოთლის შეფუთვა KA, Flaschenverpackungen DE, Η Συσκευασία Φιαλών EL, બોટલ પેકેજિંગ GU, Anbalaj Boutèy HT, Marufi Na Kwalba HA, ʻo Ka Hoʻopili ʻana I Ka ʻōmole HAW, אריזת בקבוקים HE, बोतल पैकेजिंग HI, Lub Raj Mis Ntim HMN, A Palackos Csomagolás HU, Flöskuumbúðir IS, Nkwakọ Ngwaahịa Karama IG, Kemasan Botol ID, Pacáistithe É Pacáistiú Buidéal GA, L'imballaggio Delle Bottiglie IT, ボトル包装は JA, Kemasan Botol JV, ಬಾಟಲ್ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Бөтелке Орамы KK, ការវេចខ្ចប់ដប KM, Gupakira Amacupa RW, 병 포장은 KO, Ambalajkirina Şûşeyê KU, Бөтөлкө Таңгак KY, ການຫຸ້ມຫໍ່ຂວດ LO, Amphora Packaging LA, Pudeļu Iepakojums LV, Butelių Pakuotė LT, Flasche Verpackung LB, Амбалажата За Шишиња MK, Ny Fonosana Tavoahangy MG, Pembungkusan Botol MS, കുപ്പി പാക്കേജിംഗ് ML, L-Ippakkjar Tal-Flixkun MT, Pounamu MI, बाटली पॅकेजिंग MR, Лонхны Савлагаа MN, बोतल प्याकेजिङ NE, Flaskeemballasje NO, ବୋତଲ ପ୍ୟାକେଜିଂ OR, د بوتل بسته بندي PS, بسته بندی بطری FA, Opakowanie Na Butelkę PL, Embalagem De Garrafa PT, ਬੋਤਲ ਪੈਕੇਜਿੰਗ PA, Ambalajul Sticlei RO, Бутылочная Упаковка RU, Afifiina Fagu SM, Паковање Боца SR, Kurongedza Bhodhoro SN, بوتل پيڪنگنگ SD, බෝතල් ඇසුරුම් SI, Balenie Fľaše SK, Embalaža Za Steklenice SL, Baakadaha Dhalada SO, Ho Paka Botlolo ST, El Embalaje De Botellas ES, Bungkusan Botol SU, Ufungaji Wa Chupa SW, Flaskförpackning SV, Ang Packaging Ng Bote TL, Бастабандии Шиша TG, பாட்டில் பேக்கேஜிங் TA, Шешә Упаковкасы TT, బాటిల్ ప్యాకేజింగ్ TE, บรรจุภัณฑ์ขวด TH, Şişe Ambalaj TR, Çüýşe Gaplamak TK, Пляшкова Тара UK, بوتل کی پیکیجنگ UR, بوتۇلكا ئورالمىسى UG, Shisha Qadoqlash UZ, Bao Bì Chai VI, Pecynnu Potel CY, Flesse Ferpakking FY, Ukupakishwa Kwebhotile XH, פלאַש פּאַקקאַגינג YI, Ukupakishwa Kwebhodlela ZU, Apoti Igo YO, Bottle Packaging EN, for global reach.


Press Kit
Yan Natural Juice Bottle Packaging Media Articles

For immediate use: Yan Natural Juice articles, available in languages such as Italian, Japanese, Russian, Korean, Turkish, Arabic (Standard), Indonesian, German, Dutch, Chinese (Mandarin), Hindi, French, Portuguese, Spanish and English, to enrich your content.


Unique Properties

The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.

Tags

natural juice, packaging design, biomimicry, organic,

Production Technology

A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.

Design Challenge

Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven. The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.

Project Duration

January to May 2017 in Yerevan Armenia

Operation Flow

We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.

Research

Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.

Inspiration

The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.

Image Credits

All photo credits to Backbone Branding

Project Overview

Yan Natural Juice Bottle Packaging has been a Platinum winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

 Award Logo
Platinum Recognition

Backbone Branding was recognized with the coveted Platinum A' Design Award in 2020, a testament to excellence of their work Yan Natural Juice Bottle Packaging.

DesignPRWire
Backbone Branding Press Releases

Attention press members and journalists: We offer a collection of press releases on Backbone Branding and their notable work, available for your unrestricted use. Press members can now immediately access 3 press releases.


Yan Natural Juice Unveils Innovative Bottle Packaging by Backbone Branding

Backbone Branding introduces Yan Natural Juice's groundbreaking bottle packaging, inspired by the Yin and Yang of bitten apples, designed for organic living.


Newsroom
Backbone Branding Newsroom

Unlock a treasure trove of award-winning designs by accessing Backbone Branding Newsroom.

You are currently viewing Media Showcase № 86906. Visit Backbone Branding's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. Welcome to Press Kit / Media Showcase 86906 on Yan Natural Juice. Discover additional content in Newsroom 239354.

Explore Now

Mirzam: Monsters Collection Chocolate Packaging
Mirzam: Monsters Collection

Chocolate Packaging for Backbone Branding

Backbone Branding 2021 Agency Golden
Kum-Kum Water Packaging
Kum-Kum

Water Packaging for Backbone Branding

Backbone Branding 2021 Agency Golden
The Storyteller Single Malt Irish Whiskey
The Storyteller

Single Malt Irish Whiskey for The Craft Irish Whiskey Co.

Tiago Russo 2023 Enterprise Platinum
San Liang Jiang Beverage
San Liang Jiang

Beverage for HENAN JIUMAYI DIANZI SHANGWU CO.,LTD

Wen Liu 2020 Agency Platinum
Sakura Shimizu Packaging
Sakura Shimizu

Packaging for arica design inc.

Nobuya Hayasaka 2022 Professional Platinum
Winetime Seafood Packaging
Winetime Seafood

Packaging for SOT B&D

Olha Takhtarova 2020 Professional Platinum
The Emerald Isle Rare Irish Whiskey Packaging
The Emerald Isle

Rare Irish Whiskey Packaging for The Craft Irish Whiskey Co.

Tiago Russo 2022 Enterprise Platinum
Source One Vodka Spirits and Alcohol
Source One Vodka

Spirits and Alcohol for AETHER NY, LLC

AETHER NY, LLC 2020 Agency Platinum
Lifewtr Series 7 Art Through Technology Packaging
Lifewtr Series 7 Art Through Technology

Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2020 Agency Platinum
Bonita Pour Femme Perfume Packaging and Structure Design
Bonita Pour Femme

Perfume Packaging and Structure Design for Sol Benito

Vishal Vora 2020 Professional Platinum
Il Mosnel QdE 2012 Sparkling Wine Label and Pack
Il Mosnel QdE 2012

Sparkling Wine Label and Pack for FERRARIODESIGN

Laura Ferrario 2013 Professional Platinum
PepsiCo Design and Innovation Beverage
PepsiCo Design and Innovation

Beverage for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Platinum
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Launch Your Newsroom

Create a newsroom for direct access to journalists, making your designs easier to publish and feature.

Create Your Newsroom

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY