Chocolate Packaging
Mirzam: Monsters Collection

Chocolate Packaging for Backbone Branding

Chocolate-makers from the UAE (Dubai) needed a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, the team designed each element with a fascinating story around the whole concept. The brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways was created. A journey from one country to another, meeting monsters and mythical characters. The packaging design is the illusion of a journey between myth and reality.

Backbone Branding 2021 Agency Golden Press Kit № 86552

Download Press Kit № 86552

Download Press Kit № 86552 Chocolate Packaging for Backbone Branding by Backbone Branding to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Mirzam  Monsters Collection by Backbone Branding
Mirzam Monsters Collection by Backbone Branding

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

Chocolate Packaging by Backbone Branding
Chocolate Packaging by Backbone Branding

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For attribution details, see the Image Credits Section.

Backbone Branding Mirzam  Monsters Collection
Backbone Branding Mirzam Monsters Collection

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

Backbone Branding Chocolate Packaging
Backbone Branding Chocolate Packaging

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Backbone BrandingBrand Logo
Backbone BrandingBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

Design Newswire
Mirzam: Monsters Collection Chocolate Packaging Press Releases

Our Mirzam: Monsters Collection press releases are ready in languages: English, for your convenience.


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Mirzam: Monsters Collection Chocolate Packaging Translations

Offering a diversity of language options for Mirzam: Monsters Collection translations: Sjokoladeverpakking AF, Paketimi Me Çokollatë SQ, ቸኮሌት ማሸግ AM, عبوة الشوكولاتة AR, Շոկոլադի Փաթեթավորումը HY, Şokolad Qablaşdırması AZ, Txokolate Ontzi Bat EU, Упакоўка Для Шакаладу BE, চকোলেট প্যাকেজিং BN, Čokoladna Ambalaža BS, Опаковката На Шоколад BG, ချောကလက်ထုပ်ပိုးခြင်းသည် MY, L'envàs De Xocolata CA, Ang Chocolate Packaging CEB, Chokoleti Choyikapo NY, 巧克力包裝 ZY, 巧克力包装 ZH, Imballaggio Di Cioccolatu CO, Ambalaža Za Čokoladu HR, Obal Na Čokoládu CS, Chokoladeemballage DA, Chocoladeverpakking NL, Ĉokolada Pakaĵo EO, Šokolaadipakend ET, Suklaapakkaus FI, L'emballage Du Chocolat FR, Am Pacadh Seoclaid GD, O Envase De Chocolate GL, შოკოლადის შეფუთვა KA, Schokoladenverpackungen DE, Η Συσκευασία Σοκολάτας EL, ચોકલેટ પેકેજીંગ GU, Anbalaj Chokola HT, Marufi Cakulan HA, ʻo Ka Paʻi Kokoleka HAW, אריזת שוקולד HE, चॉकलेट पैकेजिंग HI, Chocolate Ntim HMN, A Csokoládécsomagolás HU, Súkkulaðiumbúðir IS, Nkwakọ Ngwaahịa Chocolate IG, Kemasan Coklat ID, Seacláide GA, La Confezione Di Cioccolato IT, チョコレートパッケージは JA, Kemasan Coklat JV, ಚಾಕೊಲೇಟ್ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Шоколадты Қаптама KK, ការវេចខ្ចប់សូកូឡា KM, Shokora RW, 초콜릿 포장은 KO, Ambalaja Çikolata KU, Шоколад Таңгактоо KY, ການຫຸ້ມຫໍ່ຊັອກໂກແລັດ LO, Scelerisque Packaging LA, Šokolādes Iepakojums LV, Šokolado Pakuotė LT, Schockela Verpackung LB, Чоколадна Амбалажа MK, Ny Fonosana Sôkôla MG, Pembungkusan Coklat MS, ചോക്കലേറ്റ് പാക്കേജിംഗ് ML, L-Ippakkjar Taċ-Ċikkulata MT, Momo Tarapi Tiakarete MI, चॉकलेट पॅकेजिंग MR, Шоколадны Савлагаа MN, चकलेट प्याकेजिङ्ग NE, Sjokoladeemballasje NO, ଚକୋଲେଟ୍ ପ୍ୟାକେଜିଂ OR, د چاکلیټ بسته بندۍ PS, بسته بندی شکلات FA, Opakowanie Czekolady PL, Embalagem De Chocolate PT, ਚਾਕਲੇਟ ਪੈਕੇਜਿੰਗ PA, Ambalajul De Ciocolată RO, Упаковка Шоколада RU, Afifi Sukalati SM, Чоколадна Амбалажа SR, Chocolate Packaging SN, چاڪليٽ پيڪنگنگ SD, චොකලට් ඇසුරුම් SI, Balenie Čokolády SK, Čokoladna Embalaža SL, Baakadaha Shukulaatada SO, Sephutheloana Sa Chokolete ST, El Embalaje De Chocolate ES, Bungkusan Coklat SU, Ufungaji Wa Chokoleti SW, Chokladförpackningar SV, Ang Chocolate Packaging TL, Бастабандии Шоколад TG, சாக்லேட் பேக்கேஜிங் TA, Шоколад Төрү TT, చాక్లెట్ ప్యాకేజింగ్ TE, บรรจุภัณฑ์ช็อคโกแลต TH, Çikolata Ambalajı TR, Şokolad Gaplamak TK, Упаковка Для Шоколаду UK, چاکلیٹ پیکیجنگ UR, شاكىلات ئورالمىسى UG, Shokoladli Qadoqlash UZ, Bao Bì Sô Cô La VI, Pecynnu Siocled CY, Sûkelade Ferpakking FY, Ukupakisha Itshokolethi XH, שאָקאָלאַד פּאַקקאַגינג YI, Apoti Chocolate YO, Ukupakisha Ushokoledi ZU, Chocolate Packaging EN, to suit your project's needs.


Press Kit
Mirzam: Monsters Collection Chocolate Packaging Media Articles

We provide articles ready for publication on Mirzam: Monsters Collection, offered in several languages: English, Spanish, Turkish, Arabic (Standard), Indonesian, Chinese (Mandarin), Hindi, French, Portuguese, Korean, German, Italian, Japanese and Russian.


Unique Properties

Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.

Tags

chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic

Production Technology

The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.

Design Challenge

The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.

Project Duration

January-September 2015, Yerevan, Armenia

Operation Flow

The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.

Research

The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.

Inspiration

The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.

Image Credits

All Photo Credits to Bacbkone Branding

Project Overview

Mirzam: Monsters Collection Chocolate Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

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Golden Recognition

Backbone Branding was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Mirzam: Monsters Collection Chocolate Packaging.

DesignPRWire
Backbone Branding Press Releases

Access a rich repository of press releases on Backbone Branding, offered to press and media professionals for unrestricted use in their stories. Unlock 3 press releases now, directly accessible to journalists.


Mirzam: Monsters Collection Unveils a Mythical Journey Through Chocolate Packaging

Backbone Branding's latest project, the Mirzam: Monsters Collection, is a captivating interpretation of Arabic fictional tales, brought to life through handcrafted bean-to-bar chocolate packaging. The unique design takes consumers on a journey from myth to reality, with interactive elements that reveal a fascinating narrative.


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