Mirzam: Monsters Collection
Chocolate Packaging for Backbone Branding
Chocolate-makers from the UAE (Dubai) needed a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, the team designed each element with a fascinating story around the whole concept. The brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways was created. A journey from one country to another, meeting monsters and mythical characters. The packaging design is the illusion of a journey between myth and reality.
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Download Press Kit № 86552 Chocolate Packaging for Backbone Branding by Backbone Branding to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Mirzam Monsters Collection by Backbone Branding
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Chocolate Packaging by Backbone Branding
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Backbone Branding Mirzam Monsters Collection
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Backbone Branding Chocolate Packaging
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Mirzam: Monsters Collection Chocolate Packaging Press Releases
Explore press materials for Mirzam: Monsters Collection, available in languages such as English.
Mirzam: Monsters Collection Chocolate Packaging Translations
We're happy to provide translations of Mirzam: Monsters Collection in numerous languages, including: Sjokoladeverpakking AF, Paketimi Me Çokollatë SQ, ቸኮሌት ማሸግ AM, عبوة الشوكولاتة AR, Շոկոլադի Փաթեթավորումը HY, Şokolad Qablaşdırması AZ, Txokolate Ontzi Bat EU, Упакоўка Для Шакаладу BE, চকোলেট প্যাকেজিং BN, Čokoladna Ambalaža BS, Опаковката На Шоколад BG, ချောကလက်ထုပ်ပိုးခြင်းသည် MY, L'envàs De Xocolata CA, Ang Chocolate Packaging CEB, Chokoleti Choyikapo NY, 巧克力包裝 ZY, 巧克力包装 ZH, Imballaggio Di Cioccolatu CO, Ambalaža Za Čokoladu HR, Obal Na Čokoládu CS, Chokoladeemballage DA, Chocoladeverpakking NL, Ĉokolada Pakaĵo EO, Šokolaadipakend ET, Suklaapakkaus FI, L'emballage Du Chocolat FR, Am Pacadh Seoclaid GD, O Envase De Chocolate GL, შოკოლადის შეფუთვა KA, Schokoladenverpackungen DE, Η Συσκευασία Σοκολάτας EL, ચોકલેટ પેકેજીંગ GU, Anbalaj Chokola HT, Marufi Cakulan HA, ʻo Ka Paʻi Kokoleka HAW, אריזת שוקולד HE, चॉकलेट पैकेजिंग HI, Chocolate Ntim HMN, A Csokoládécsomagolás HU, Súkkulaðiumbúðir IS, Nkwakọ Ngwaahịa Chocolate IG, Kemasan Coklat ID, Seacláide GA, La Confezione Di Cioccolato IT, チョコレートパッケージは JA, Kemasan Coklat JV, ಚಾಕೊಲೇಟ್ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Шоколадты Қаптама KK, ការវេចខ្ចប់សូកូឡា KM, Shokora RW, 초콜릿 포장은 KO, Ambalaja Çikolata KU, Шоколад Таңгактоо KY, ການຫຸ້ມຫໍ່ຊັອກໂກແລັດ LO, Scelerisque Packaging LA, Šokolādes Iepakojums LV, Šokolado Pakuotė LT, Schockela Verpackung LB, Чоколадна Амбалажа MK, Ny Fonosana Sôkôla MG, Pembungkusan Coklat MS, ചോക്കലേറ്റ് പാക്കേജിംഗ് ML, L-Ippakkjar Taċ-Ċikkulata MT, Momo Tarapi Tiakarete MI, चॉकलेट पॅकेजिंग MR, Шоколадны Савлагаа MN, चकलेट प्याकेजिङ्ग NE, Sjokoladeemballasje NO, ଚକୋଲେଟ୍ ପ୍ୟାକେଜିଂ OR, د چاکلیټ بسته بندۍ PS, بسته بندی شکلات FA, Opakowanie Czekolady PL, Embalagem De Chocolate PT, ਚਾਕਲੇਟ ਪੈਕੇਜਿੰਗ PA, Ambalajul De Ciocolată RO, Упаковка Шоколада RU, Afifi Sukalati SM, Чоколадна Амбалажа SR, Chocolate Packaging SN, چاڪليٽ پيڪنگنگ SD, චොකලට් ඇසුරුම් SI, Balenie Čokolády SK, Čokoladna Embalaža SL, Baakadaha Shukulaatada SO, Sephutheloana Sa Chokolete ST, El Embalaje De Chocolate ES, Bungkusan Coklat SU, Ufungaji Wa Chokoleti SW, Chokladförpackningar SV, Ang Chocolate Packaging TL, Бастабандии Шоколад TG, சாக்லேட் பேக்கேஜிங் TA, Шоколад Төрү TT, చాక్లెట్ ప్యాకేజింగ్ TE, บรรจุภัณฑ์ช็อคโกแลต TH, Çikolata Ambalajı TR, Şokolad Gaplamak TK, Упаковка Для Шоколаду UK, چاکلیٹ پیکیجنگ UR, شاكىلات ئورالمىسى UG, Shokoladli Qadoqlash UZ, Bao Bì Sô Cô La VI, Pecynnu Siocled CY, Sûkelade Ferpakking FY, Ukupakisha Itshokolethi XH, שאָקאָלאַד פּאַקקאַגינג YI, Apoti Chocolate YO, Ukupakisha Ushokoledi ZU, Chocolate Packaging EN.
Mirzam: Monsters Collection Chocolate Packaging Media Articles
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Unique Properties
Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Tags
chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Production Technology
The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Design Challenge
The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Project Duration
January-September 2015, Yerevan, Armenia
Operation Flow
The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Research
The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspiration
The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Image Credits
All Photo Credits to Bacbkone Branding
Project Overview
Mirzam: Monsters Collection Chocolate Packaging has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Backbone Branding was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Mirzam: Monsters Collection Chocolate Packaging.
Backbone Branding Press Releases
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Mirzam: Monsters Collection Unveils a Mythical Journey Through Chocolate Packaging
Backbone Branding's latest project, the Mirzam: Monsters Collection, is a captivating interpretation of Arabic fictional tales, brought to life through handcrafted bean-to-bar chocolate packaging. The unique design takes consumers on a journey from myth to reality, with interactive elements that reveal a fascinating narrative.
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