Changing Perspectives

Environmental Typography for Haley Tebo

This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.

Download Press Kit № 87839

Download Press Kit № 87839 Environmental Typography for Haley Tebo by Haley Tebo to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Changing Perspectives by Haley Tebo

Download 1800 Pixels JPEG Image.

Environmental Typography by Haley Tebo

Download 1800 Pixels JPEG Image.

Haley Tebo Changing Perspectives

Download 1800 Pixels JPEG Image.

Haley Tebo Environmental Typography

Download 1800 Pixels JPEG Image.

Haley Tebo Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Haley TeboBrand Logo

Download 1800 Pixels JPEG Image.

Changing Perspectives Environmental Typography Press Releases

Discover our press releases for Changing Perspectives available in the following languages: English.

Changing Perspectives Environmental Typography Media Articles

Our articles on Changing Perspectives, prepared for immediate use, are offered in several languages, including English, Spanish, Chinese (Mandarin), Hindi, Korean, Italian, Indonesian, Dutch, Turkish, Arabic (Standard), German, French, Portuguese, Japanese and Russian.

Unique Properties

This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.

Tags

Environmental typography, interaction design, user experience, typography, graphic design,

Production Technology

Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.

Design Challenge

After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.

Project Duration

Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.

Operation Flow

This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.

Research

Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.

Inspiration

Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.

Image Credits

Image #1 : Professor Wade Lough, 2019 Image #2 : Professor Wade Lough, 2019 Video Credits : Angeli Leong Quote used is by Wayne Dyer

Project Overview

Changing Perspectives Environmental Typography has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Haley Tebo was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Changing Perspectives Environmental Typography.

Haley Tebo Press Releases

Attention press members and journalists: We offer a collection of press releases on Haley Tebo and their notable work, available for your unrestricted use. 1 press releases are now available for immediate access by journalists.

Changing Perspectives: A Unique Environmental Typography Installation

An Interactive Installation by Haley Tebo at University Art Building

Haley Tebo Newsroom

Visit Haley Tebo Newsroom for an inside look at exceptional design and award-winning projects.