Pleady Branding

Brand Elements and Communication Tools for good morning inc.

Katsumi Tamura supported the brand launch of the specialized taping manufacturer Pleady. The designer developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline "Tape or Lose" and the key visual of a female runner. Their goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.

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Pleady by Katsumi Tamura

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Brand Elements and Communication Tools by Katsumi Tamura

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Katsumi Tamura Pleady

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Katsumi Tamura Brand Elements and Communication Tools

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Katsumi Tamura Designer Portrait Photo

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good morning inc Brand Logo

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Pleady Branding Brand Elements and Communication Tools Press Releases

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Pleady Branding Brand Elements and Communication Tools Media Articles

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Unique Properties

We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.

Tags

Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan

Production Technology

Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.

Design Challenge

Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.

Project Duration

PLEADY launched in July 2019.

Operation Flow

We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.

Inspiration

The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.

Project Overview

Pleady Branding Brand Elements and Communication Tools has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Katsumi Tamura.

Bronze Recognition

Katsumi Tamura was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Pleady Branding Brand Elements and Communication Tools.

Katsumi Tamura Press Releases

Journalists and media members can enrich their content with our press releases on Katsumi Tamura, available for free use. Now available: Immediate access to 3 press releases for journalists.

Pleady Branding by Katsumi Tamura Wins Bronze A' Design Award

Katsumi Tamura's Pleady Branding project, launched in July 2019, has been awarded the Bronze A' Design Award in 2020 for its outstanding and creatively ingenious design.

Katsumi Tamura Newsroom

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