Brand Elements and Communication Tools
Pleady Branding

Brand Elements and Communication Tools for good morning inc.

Katsumi Tamura supported the brand launch of the specialized taping manufacturer Pleady. The designer developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline "Tape or Lose" and the key visual of a female runner. Their goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.

Katsumi Tamura 2020 Professional Bronze Press Kit № 90561

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Download Press Kit № 90561 Brand Elements and Communication Tools for good morning inc. by Katsumi Tamura to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Pleady by Katsumi Tamura
Pleady by Katsumi Tamura

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image attributions can be found in the Image Credits Section.

Brand Elements and Communication Tools by Katsumi Tamura
Brand Elements and Communication Tools by Katsumi Tamura

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

Katsumi Tamura Pleady
Katsumi Tamura Pleady

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Katsumi Tamura Brand Elements and Communication Tools
Katsumi Tamura Brand Elements and Communication Tools

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Katsumi Tamura Designer Portrait Photo
Katsumi Tamura Designer Portrait Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

good morning inc Brand Logo
good morning inc Brand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Details on photo contributions are located in the Image Credits Section.

Design Newswire
Pleady Branding Brand Elements and Communication Tools Press Releases

Press releases tailored for Pleady Branding are available in the languages: English.


Press Kit
Pleady Branding Brand Elements and Communication Tools Media Articles

Explore our ready-to-use articles on Pleady Branding, available in multiple languages: Spanish, English, German, French, Portuguese, Turkish, Korean, Chinese (Mandarin), Hindi, Italian, Indonesian, Arabic (Standard), Dutch, Japanese and Russian, for your feature stories.


Unique Properties

We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.

Tags

Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan

Production Technology

Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.

Design Challenge

Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.

Project Duration

PLEADY launched in July 2019.

Operation Flow

We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.

Inspiration

The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.

Project Overview

Pleady Branding Brand Elements and Communication Tools has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Katsumi Tamura.

Katsumi Tamura Designer Portrait Photo Award Logo
Bronze Recognition

Katsumi Tamura was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Pleady Branding Brand Elements and Communication Tools.

DesignPRWire
Katsumi Tamura Press Releases

Our press releases on Katsumi Tamura and their work are made freely available for press members looking to add depth to their content. Journalists, gain instant access to 3 press releases today.


Pleady Branding by Katsumi Tamura Wins Bronze A' Design Award

Katsumi Tamura's Pleady Branding project, launched in July 2019, has been awarded the Bronze A' Design Award in 2020 for its outstanding and creatively ingenious design.


Katsumi Tamura Designer Portrait Photo
Katsumi Tamura Newsroom

Visit Katsumi Tamura Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 90561. Dive into Katsumi Tamura's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are here: Press Kit / Media Showcase 90561 about Pleady Branding. Additional content is available in Newsroom 106183.

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