The Passion of the Card Leadlight Series
Self Promotion for Flexicon
Stained glass windows are beautiful when backlit by the sun and also a unique way to showcase this design and printing process. These business cards are virtually hand made. Silk screen printed on a clear plastic stock and then dried one colour at a time. Clear areas are treated as a colour unlocking the full design potential of the stock. A pearlescent seal and UV overgloss complete the process and create sophisticated effects. The design really comes to life when the cards are held up to a window.
Download Press Kit № 90602
Download Press Kit № 90602 Self Promotion for Flexicon by Rebecca Burt to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Leadlight Series by Rebecca Burt
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Self Promotion by Rebecca Burt
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Rebecca Burt Leadlight Series
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Rebecca Burt Self Promotion
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Rebecca Burt Designer Portrait Photo
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Rebecca Burt Interview
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The Passion of the Card Leadlight Series Self Promotion Press Releases
Press releases tailored for The Passion of the Card Leadlight Series are available in the languages: English.
The Passion of the Card Leadlight Series Self Promotion Translations
Our The Passion of the Card Leadlight Series translations are now available in a wide range of languages: Self Promotion EN, Selfbevordering AF, Vetë Promovimi SQ, ራስን ማስተዋወቅ AM, الترويج الذاتي AR, Ինքնազարգացումը HY, Özünü Tanıtma AZ, Auto Promozioa EU, Самарэклама BE, স্ব প্রচার প্রচার BN, Samopromocija BS, Самопромоцията BG, မိမိကိုယ်ကိုမြှင့်တင် MY, L’Autopromoció CA, Kudzikulitsa Nokha NY, 自我提升 ZH, Autovestu CO, Samopromocija HR, Vlastní Propagace CS, Self Promotion DA, Zelfpromotie NL, Mem-Promocio EO, Enesereklaam ET, Itsensä Edistäminen FI, L'auto-Promotion FR, A Promoción Propia GL, თვითრეკლამა KA, Eigenwerbung DE, Η Αυτοπροώθηση EL, સ્વ પ્રમોશન GU, Pwomosyon Pwòp Tèt Ou HT, Gabatarwar Kai HA, קידום עצמי HE, सेल्फ प्रमोशन HI, Az Önpromóció HU, Promosi Diri ID, Féin-Chur Chun Cinn GA, Nkwalite Onwe Onye IG, Sjálf Kynning IS, L'autopromozione IT, セルフプロモーション JA, Promosi Dhiri JV, ಸ್ವಯಂ ಪ್ರಚಾರವು KN, Өзін-Өзі Жылжыту KK, ការផ្សព្វផ្សាយដោយខ្លួនឯង KM, Kwiteza Imbere RW, Өзүн-Өзү Илгерилетүү KY, 자기 홍보 KO, Xwevedanîn KU, Sui Promotionem LA, Self Promotioun LB, ການໂຄສະນາຕົນເອງ LO, Savireklama LT, Sevis Reklamēšana LV, Самопромоцијата MK, Ny Fampiroboroboana Ny Tenanao MG, Promosi Diri MS, സ്വയം പ്രമോഷൻ ML, Promozzjoni Personali MT, Te Whakatairanga Whaiaro MI, सेल्फ प्रमोशन MR, Өөрийгөө Сурталчлах MN, सेल्फ प्रमोशन NE, Self Promotion NO, ଆତ୍ମ ପଦୋନ୍ନତି OR, ਸਵੈ-ਤਰੱਕੀ PA, خود تبلیغی FA, Autopromocja PL, د ځان ترویج PS, A Autopromoção PT, Promovarea De Sine RO, Самореклама RU, خود پروموشن SD, Oe Lava Faʻalauiloaina SM, Самопромоција SR, Tha Fèin-Adhartachadh GD, Kusimudzira Pachako SN, ස්වයං ප්රවර්ධනය SI, Sebapropagácia SK, Samopromocija SL, Dhiirrigelinta Naftaadu SO, Boits'oaro ST, La Autopromoción ES, Promosi Diri SU, Kukuza Mwenyewe SW, Självreklam SV, சுய பதவி உயர்வு TA, స్వీయ ప్రమోషన్ TE, Пешбурди Худ TG, การโปรโมตตนเอง TH, Özüni Tanatmak TK, Ang Pagsulong Sa Sarili TL, Kendini Tanıtma TR, Үз-Үзеңне Пропагандалау TT, ئۆزىنى تەشۋىق UG, Самореклама UK, خود کو فروغ دینا UR, O'zini Reklama Qilish UZ, Tự Quảng Cáo VI, Mae Hunan Hyrwyddo CY, Sels Promoasje FY, Ukuziphucula Ngokwakho XH, זעלבסט העכערונג YI, Igbega Ara Ẹni YO, Ukuziphakamisa Ngokwakho ZU, 自我提升 ZY, Ang Promosyon Sa Kaugalingon CEB, ʻo Ka Hoʻonui ʻana Iho HAW, Kev Txhawb Tus Kheej HMN, for global reach.
The Passion of the Card Leadlight Series Self Promotion Media Articles
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Unique Properties
These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Tags
Brand Identity, Business Card, Screenprinting, Graphic Design
Production Technology
Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Design Challenge
The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Project Duration
Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Operation Flow
Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Research
I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspiration
The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Image Credits
Image #1: Photographer Aaron Lang, Product Photography Image #2: Photographer Aaron Lang, Product Photography Image #3: Photographer Aaron Lang, Product Photography Image #4: Photographer Aaron Lang, Product Photography Image #5: Photographer Aaron Lang, Product Photography
Project Overview
The Passion of the Card Leadlight Series Self Promotion has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Rebecca Burt was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work The Passion of the Card Leadlight Series Self Promotion.
Rebecca Burt Press Releases
For journalists seeking engaging content: Explore our press releases featuring Rebecca Burt's work, freely available for incorporation into your stories. Now available: Immediate access to 1 press releases for journalists.
The Passion of the Card Leadlight Series Unveiled by Designer Rebecca Burt
Rebecca Burt showcases her premium plastic business card series, The Passion of the Card Leadlight, paying homage to the art of stained glass windows and her late mentor.
Rebecca Burt Newsroom
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