Identity for CREATOR Strategic Marketing Co., Ltd
Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
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Explore press materials for 13 International Cultural Media, available in languages such as English.
For immediate use: 13 International Cultural Media articles, available in languages such as English, Spanish, Italian, Indonesian, Japanese, Russian, German, French, Portuguese, Dutch, Hindi, Turkish, Arabic (Standard), Korean and Chinese (Mandarin), to enrich your content.
Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
branding, identity, entertainment, multimedia, creative
Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design. In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
13 International Cultural Media Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
For design images and photos please credit Creator Strategic Marketing Co., Ltd.
Creator Strategic Marketing Co., Ltd was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work 13 International Cultural Media Identity.
Numerous press releases on Creator Strategic Marketing Co., Ltd and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 1 press releases for journalists.
Creator Strategic Marketing Co., Ltd introduces a vibrant and meaningful brand identity for Thirteen International Cultural Media, a multimedia production company, in Taipei and Taichung, Taiwan.
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