Macy’s Website
Redesign for Macy's
Macy's website allows customers to shop Macy's offerings online, and includes a host of shopping and style-oriented features. In 2019, Macy's website was redesigned with a clean, simple, and fashion-inspired design. As a result, user engagement increased dramatically following the launch of the new design.
Download Press Kit № 93996
Download Press Kit № 93996 Redesign for Macy's by Willy Lai to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Macys Website by Willy Lai
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Redesign by Willy Lai
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Willy Lai Macys Website
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Willy Lai Redesign
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Macy 039 sBrand Logo
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Macy’s Website Redesign Press Releases
Our Macy’s Website press releases are ready in languages: English, for your convenience.
Macy’s Website Redesign Media Articles
Ready-to-feature articles on Macy’s Website are available in these languages: Hindi, French, Portuguese, Italian, Korean, Turkish, Arabic (Standard), Indonesian, Chinese (Mandarin), German, Dutch, Japanese, Russian, English and Spanish, for your convenience.
Unique Properties
In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Tags
Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology
We utilized modern responsive web technologies.
Design Challenge
The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Project Duration
The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow
Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Research
Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration
The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Image Credits
Images courtesy of Macys.
Project Overview
Macy’s Website Redesign has been a Golden winner in the Website and Web Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Willy Lai was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Macy’s Website Redesign.
Willy Lai Press Releases
We provide a series of press releases on Willy Lai that journalists and press members can freely incorporate into their narratives. Instantly access 3 press releases, available exclusively for journalists.
Macyâs Website Redesign Wins Golden A' Design Award
Macyâs website underwent a complete redesign in 2019, resulting in a clean, simple, and fashion-inspired design that significantly improved user engagement. The project, led by Willy Lai, was based in San Francisco and New York and was awarded the Golden A' Design Award in 2020.
Willy Lai Newsroom
Access Willy Lai Newsroom for exclusive insights into distinguished design and laureled projects.
