Corporate Identity
HEMA Alliance

Corporate Identity for Pedro Panetto

HEMA Alliance is a brand that seeks to embrace all practitioners of this sport in the world. All its symbolism seeks to express the sense of unity and diversity of the community. HEMA is an acronym for Historical European Martial Arts, because of this the different swords in its symbol. This brand has 160 variations, which allows each practitioner to fit the one he most identifies with.

Pedro Panetto 2020 Professional Bronze Press Kit № 100934

Download Press Kit № 100934

Download Press Kit № 100934 Corporate Identity for Pedro Panetto by Pedro Panetto to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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HEMA Alliance by Pedro Panetto
HEMA Alliance by Pedro Panetto

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Corporate Identity by Pedro Panetto
Corporate Identity by Pedro Panetto

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Pedro Panetto HEMA Alliance
Pedro Panetto HEMA Alliance

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Pedro Panetto Corporate Identity
Pedro Panetto Corporate Identity

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. To identify photo contributors, visit the Image Credits Section.

Pedro PanettoBrand Logo
Pedro PanettoBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Design Newswire
HEMA Alliance Corporate Identity Press Releases

Discover our press releases for HEMA Alliance available in the following languages: English.


Press Kit
HEMA Alliance Corporate Identity Media Articles

Ready for your features: articles on HEMA Alliance in various languages, including Hindi, Korean, Japanese, Russian, Italian, Dutch, Chinese (Mandarin), Portuguese, Turkish, Arabic (Standard), Indonesian, English, German, French and Spanish.


Unique Properties

A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.

Tags

Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History

Production Technology

The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.

Design Challenge

The main challenge was offering a symbol representing a great number of historical weapons. For each individual practitioner, its training weapon is the best in their eyes. To please such a large and passionate community was the main creative and research challenge. The challenge was overcome by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing representation, the association quickly increased its membership after the launch of the new brand.

Operation Flow

Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.

Research

It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.

Inspiration

The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.

Project Overview

HEMA Alliance Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Pedro Panetto.

 Award Logo
Bronze Recognition

Pedro Panetto was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work HEMA Alliance Corporate Identity.

DesignPRWire
Pedro Panetto Press Releases

Media members, dive into our press releases on Pedro Panetto's work, ready for you to use and enhance your journalistic content. Press members can now immediately access 4 press releases.


HEMA Alliance: Uniting Historical European Martial Arts

The HEMA Alliance, designed by Pedro Panetto, embraces the diverse community of Historical European Martial Arts practitioners with 160 unique variations, reviving traditions and fostering unity.


Newsroom
Pedro Panetto Newsroom

Dive into Pedro Panetto Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 100934. Pedro Panetto's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. You are now viewing Press Kit / Media Showcase 100934 on HEMA Alliance. For more details, access Newsroom 158092.

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