Espada Selvagem

Visual Identity for Pedro Panetto

This project represents a historical tradition connected to a modern sport called HEMA (Historical European Martial Arts). The main challenge was to develop a visual symbol that was not minimalist and could be at the same time functional in different applications. In a conceptual sense, the challenge was to combine the contexts of heraldry with a symbol that conveyed a concept of movement.

Download Press Kit № 170535

Download Press Kit № 170535 Visual Identity for Pedro Panetto by Pedro Panetto to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Espada Selvagem by Pedro Panetto

Download 1800 Pixels JPEG Image.

Visual Identity by Pedro Panetto

Download 1800 Pixels JPEG Image.

Pedro Panetto Espada Selvagem

Download 1800 Pixels JPEG Image.

Pedro Panetto Visual Identity

Download 1800 Pixels JPEG Image.

Pedro PanettoBrand Logo

Download 1800 Pixels JPEG Image.

Espada Selvagem Visual Identity Press Releases

Availability alert: Press releases for Espada Selvagem in languages including English.

Unique Properties

Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness. It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.

Tags

Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,

Production Technology

The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function. The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.

Design Challenge

The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes. The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.

Project Duration

This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.

Operation Flow

The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags. In each context it can be used in a different way.

Research

Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing. The jaguar was chosen as a symbol that perfectly conveys these elements. It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).

Inspiration

Visual identity for a medieval fencing club. The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition. It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.

Project Overview

Espada Selvagem Visual Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Pedro Panetto.

Bronze Recognition

Pedro Panetto was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Espada Selvagem Visual Identity .

Pedro Panetto Press Releases

Journalists and media members can enrich their content with our press releases on Pedro Panetto, available for free use. Instantly access 5 press releases, available exclusively for journalists.

Pedro Panetto Wins Bronze A' Design Award for Espada Selvagem Visual Identity Inspired by Brazilian Heraldry

Pedro Panetto's Espada Selvagem visual identity, created for a medieval fencing club in Vitória, Brazil, has been honored with the Bronze A' Graphics, Illustration and Visual Communication Design Award 2025, celebrating its innovative blend of heraldic tradition, Brazilian symbolism, and modern versatility.

Pedro Panetto Newsroom

Access Pedro Panetto Newsroom for exclusive insights into distinguished design and laureled projects.