Visual Identity
Espada Selvagem

Visual Identity for Pedro Panetto

This project represents a historical tradition connected to a modern sport called HEMA (Historical European Martial Arts). The main challenge was to develop a visual symbol that was not minimalist and could be at the same time functional in different applications. In a conceptual sense, the challenge was to combine the contexts of heraldry with a symbol that conveyed a concept of movement.

Pedro Panetto 2025 Professional Bronze Press Kit № 170535

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Download Press Kit № 170535 Visual Identity for Pedro Panetto by Pedro Panetto to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Espada Selvagem by Pedro Panetto
Espada Selvagem by Pedro Panetto

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For photo credit information, refer to the Image Credits Section.

Visual Identity  by Pedro Panetto
Visual Identity by Pedro Panetto

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Pedro Panetto Espada Selvagem
Pedro Panetto Espada Selvagem

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Details on photo contributions are located in the Image Credits Section.

Pedro Panetto Visual Identity
Pedro Panetto Visual Identity

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

Pedro PanettoBrand Logo
Pedro PanettoBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

Unique Properties

Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness. It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.

Tags

Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,

Production Technology

The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function. The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.

Design Challenge

The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes. The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.

Project Duration

This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.

Operation Flow

The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags. In each context it can be used in a different way.

Research

Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing. The jaguar was chosen as a symbol that perfectly conveys these elements. It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).

Inspiration

Visual identity for a medieval fencing club. The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition. It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.

Project Overview

Espada Selvagem Visual Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Pedro Panetto.

 Award Logo
Bronze Recognition

Pedro Panetto was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Espada Selvagem Visual Identity .

DesignPRWire
Pedro Panetto Press Releases

Journalists and media members can enrich their content with our press releases on Pedro Panetto, available for free use. For immediate journalistic use: 4 press releases are available right now.


Newsroom
Pedro Panetto Newsroom

Pedro Panetto Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 170535. Discover everything Pedro Panetto has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. You are here: Press Kit / Media Showcase 170535 about Espada Selvagem. Additional content is available in Newsroom 158092.

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HEMA Alliance Corporate Identity
HEMA Alliance

Corporate Identity for Pedro Panetto

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Platanus

Corporate Identity for Pedro Panetto

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Role

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