Fresh Milk
Shiny Meadow A2

Fresh Milk for China Mengniu Dairy Company Co., Ltd.

The design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning. The bottle design took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.

QIan Sun 2020 Enterprise Silver Press Kit № 101529

Download Press Kit № 101529

Download Press Kit № 101529 Fresh Milk for China Mengniu Dairy Company Co., Ltd. by QIan Sun to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Shiny Meadow A2 by QIan Sun
Shiny Meadow A2 by QIan Sun

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Photo credits are listed in the Image Credits Section.

Fresh Milk by QIan Sun
Fresh Milk by QIan Sun

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

QIan Sun Shiny Meadow A2
QIan Sun Shiny Meadow A2

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

QIan Sun Fresh Milk
QIan Sun Fresh Milk

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

China Mengniu Dairy Company Co   Ltd Brand Logo
China Mengniu Dairy Company Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For photo credit information, refer to the Image Credits Section.

Design Newswire
Shiny Meadow A2 Fresh Milk Press Releases

Press releases tailored for Shiny Meadow A2 are available in the languages: English.


Press Kit
Shiny Meadow A2 Fresh Milk Media Articles

Utilize our prepared articles to feature Shiny Meadow A2, available in the languages: English, Spanish, Italian, Portuguese, Dutch, Turkish, Arabic (Standard), Indonesian, Japanese, Russian, German, Chinese (Mandarin), Hindi, French and Korean.


Unique Properties

In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide. The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.

Tags

Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,

Production Technology

It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality. In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.

Design Challenge

Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.

Project Duration

The project started in August 2019 and ended in September 2019. Bottle sample production in Sidel Shanghai.

Operation Flow

A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure

Research

Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb. The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.

Inspiration

The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning. We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.

Image Credits

.

Project Overview

Shiny Meadow A2 Fresh Milk has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

QIan Sun was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Shiny Meadow A2 Fresh Milk.

DesignPRWire
QIan Sun Press Releases

Our press releases on QIan Sun and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 1 press releases for journalists.


Introducing Shiny Meadow A2: A Modern Vision for Fresh Milk Packaging

Discover the inspiration, innovation, and elegance behind the Shiny Meadow A2 packaging design by QIan Sun


Newsroom
QIan Sun Newsroom

Explore QIan Sun Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 101529. Explore QIan Sun's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are now browsing Press Kit / Media Showcase 101529 for Shiny Meadow A2 — further insights await in Newsroom 273810.

Explore Now

Romance Syrup
Romance

Syrup for Romance

Mohammadreza Eslamparast 2025 Professional Silver
Greyder V Package Design
Greyder V

Package Design for GREYDER

Musa Çelik 2020 Professional Golden
Buchanan's Red Seal Branding and Redesign
Buchanan's Red Seal

Branding and Redesign for Diageo

Laurent Hainaut 2020 Agency Golden
Off the Eaten Path Packaging
Off the Eaten Path

Packaging for PepsiCo Design and Innovation

PepsiCo Design and Innovation 2020 Agency Golden
Wen Niang Yellow Rice Wine
Wen Niang

Yellow Rice Wine for Shenzhen Wanshengtang Industry Co., Ltd

TIGER PAN 2020 Agency Golden
Kuniichi Food Package
Kuniichi

Food Package for COCODORU

Katsunari Shishido 2020 Professional Golden
Sister's Ice Cream Ice Cream
Sister's Ice Cream

Ice Cream for Azadeh Gholizadeh

Azadeh Gholizadeh 2020 Professional Golden
Paranormal Wine Family
Paranormal

Wine Family for Bodegas Baron

Estudio Maba 2020 Agency Golden
Gujinggong Liquor
Gujinggong

Liquor for YUTO

Cheng Tian Sheng 2020 Professional Golden
Creative Trade Mark Raw Honey
Creative Trade Mark

Raw Honey for Lithuanian local bee farm Honey Moon

Zanas Karenauskas 2020 Agency Golden
Hou Juice Drink Packaging
Hou Juice

Drink Packaging for PAGODA

Leng Chen 2020 Enterprise Golden
Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch
Yashinomi Premium Power

Stand For Kitchen Detargent Refill Pouch for hers design inc.

hers design inc. / Saraya Co.,Ltd. 2020 Agency Golden
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Unlock Exclusive Journalistic Resources

Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.

Create Your Journalist Account

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY