Shiny Meadow A2
Fresh Milk for China Mengniu Dairy Company Co., Ltd.
The design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning. The bottle design took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
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Shiny Meadow A2 by QIan Sun
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Fresh Milk by QIan Sun
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QIan Sun Shiny Meadow A2
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QIan Sun Fresh Milk
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China Mengniu Dairy Company Co Ltd Brand Logo
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Shiny Meadow A2 Fresh Milk Press Releases
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Unique Properties
In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide. The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Tags
Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Production Technology
It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality. In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Design Challenge
Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Project Duration
The project started in August 2019 and ended in September 2019. Bottle sample production in Sidel Shanghai.
Operation Flow
A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Research
Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb. The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspiration
The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning. We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Image Credits
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Project Overview
Shiny Meadow A2 Fresh Milk has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
QIan Sun was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Shiny Meadow A2 Fresh Milk.
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Introducing Shiny Meadow A2: A Modern Vision for Fresh Milk Packaging
Discover the inspiration, innovation, and elegance behind the Shiny Meadow A2 packaging design by QIan Sun
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