Boho Ras
Packaged Cocktails for Abhijeet Thakur
Boho Ras sells packaged cocktails made with the finest local Indian spirits. The product carries a Bohemian vibe, which captures the unconventional artistic lifestyle and the visuals of the product are the abstract portrayal of the buzz that the consumer gets after drinking the cocktail. It has perfectly managed to achieve the midpoint where Global and Local meet, where they fuse to form "Glocal" vibe for the product. Boho Ras sells pure spirits in 200ml bottles and packaged cocktails in 200ml and 750 ml bottles.
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Boho Ras by Abhijeet Thakur
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Packaged Cocktails by Abhijeet Thakur
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Abhijeet Thakur Packaged Cocktails
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Abhijeet Thakur Interview
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Boho Ras Packaged Cocktails Press Releases
Press resources for Boho Ras are offered in several languages: English.
Boho Ras Packaged Cocktails Translations
Proudly offering Boho Ras project translations in several languages: Packaged Cocktails EN, Verpakte Cocktails AF, Kokteje Të Paketuara SQ, የታሸጉ ኮክቴሎች AM, كوكتيلات معبأة AR, Փաթեթավորված Կոկտեյլներ HY, Qablaşdırılmış Kokteyllər AZ, Ontziratutako Koktelak EU, Упакаваная Кактэйль BE, প্যাকেজড ককটেল BN, Pakirani Kokteli BS, Пакетирани Коктейли BG, ထုပ်ပိုးကော့တေးထုပ်ပိုး MY, Mapaketi Okhala NY, 包装的鸡尾酒 ZH, Còctels Envasats CA, Cocktail Imballati CO, Pakirani Kokteli HR, Balené Koktejly CS, Emballerede Cocktails DA, Verpakte Cocktails NL, Pakitaj Kokteloj EO, Pakendatud Kokteilid ET, Pakattuja Cocktaileja FI, Cocktails Emballés FR, Cócteles Envasados GL, შეფუთული კოქტეილები KA, Abgepackte Cocktails DE, Συσκευασμένα Κοκτέιλ EL, પેકેજ્ડ કોકટેલપણ GU, Pakè Cocktèl HT, Hadaddiyar Giyar Hadaddiyar Giyar HA, קוקטיילים ארוזים HE, पैक किए गए कॉकटेल HI, Csomagolt Koktélok HU, Koktail Kemasan ID, Mhanglaim Phacáistithe GA, Mmanya Ndị IG, Pakkaðir Kokteilar IS, Cocktail Confezionati IT, パッケージカクテル JA, Kokpit Rangkep JV, ಪ್ಯಾಕೇಜ್ಡ್ ಕಾಕ್ಟೈಲ್ KN, Оралған Коктейльдер KK, ស្រាក្រឡុកខ្ចប់ KM, Cocktail RW, Пакеттелген Коктейлдер KY, 포장 된 칵테일 KO, Kokteylên Pakkirî KU, Packaged Cocktails LA, Verpackte Cocktailer LB, Cocktails ຫຸ້ມຫໍ່ LO, Supakuoti Kokteiliai LT, Iepakoti Kokteiļi LV, Спакувани Коктели MK, Fonosana Fonosana MG, Koktel Bungkusan MS, പാക്കേജുചെയ്ത കോക്ടെയിലുകൾ ML, Cocktails Ippakkjati MT, Ko Nga Pepeke Parani MI, पॅकेज केलेला कॉकटेल MR, Коктейль Савласан MN, प्याकेज गरिएको ककटेलहरू NE, Pakket Cocktailer NO, ପ୍ୟାକେଜ୍ କକଟେଲଗୁଡିକ OR, ਪੈਕ ਕੀਤੇ ਕਾਕਟੇਲ PA, کوکتل های بسته بندی شده FA, Pakowane Koktajle PL, بسته شوي کاکټونه PS, Coquetéis Embalados PT, Cocktail-Uri Ambalate RO, Пакетированные Коктейли RU, پيڪيجڊ ڪاڪٽل SD, Afifiina Koko SM, Упаковани Коктели SR, Cocktails Pacaichte GD, Zvakapakirirwa Cocktails SN, ඇසුරුම් කළ කොක්ටේල් SI, Balené Koktaily SK, Pakirani Koktajli SL, Is Biirsaday SO, Li-Cocktails Tse Kentsoeng ST, Cócteles Envasados ES, Koper Dibungkus SU, Vifurushi Vya Vifurushi SW, Förpackade Cocktails SV, தொகுக்கப்பட்ட காக்டெய்ல் TA, ప్యాకేజీ కాక్టెయిల్స్ TE, Коктейлҳои Бастабандишуда TG, เครื่องดื่มค็อกเทลบรรจุหีบห่อ TH, Gaplanan Kokteýller TK, Ang Naka TL, Paketlenmiş Kokteyller TR, Пакетланган Коктейльләр TT, ئورالغان كوكتېللار UG, Упаковані Коктейлі UK, پیک شدہ کاک UR, Qadoqlangan Kokteyllar UZ, Cocktail Đóng Gói VI, Coctels Wedi'u Pecynnu CY, Ynpakt Cocktails FY, I-Cocktails Ezifakelweyo XH, פּאַקידזשד קאַקטיילז YI, Awọn YO, Ama-Cocktails Ahlanganisiwe ZU, 包裝的雞尾酒 ZY, Ang Naka-Pack Nga Mga Sabaw CEB, ʻo Ka ʻūhā HAW, Ntim Pob Cocktails HMN, tailored for your needs.
Boho Ras Packaged Cocktails Media Articles
Our articles on Boho Ras, prepared for immediate use, are offered in several languages, including English, Italian, German, French, Portuguese, Dutch, Spanish, Hindi, Japanese, Russian, Korean, Indonesian, Turkish, Arabic (Standard) and Chinese (Mandarin).
Unique Properties
Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits. Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
Tags
Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
Production Technology
The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists. The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
Design Challenge
The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand. The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
Project Duration
The project started on 14 august 2019 and ended on 22 September 2019. this project was done at MIT Institute of Design, Pune, India.
Operation Flow
The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested. The product use is as simple as open the bottle pour in a glass or consume from the bottle.
Research
Type of Research-Study of existing brands, their offerings and USP's Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product. Methodology-One on one interview, surveys and questionnaires. Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study. Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits. Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
Inspiration
Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz. Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand. The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
Project Overview
Boho Ras Packaged Cocktails has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Abhijeet Thakur.
Silver Recognition
Abhijeet Thakur was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Boho Ras Packaged Cocktails.
Abhijeet Thakur Press Releases
Media members, dive into our press releases on Abhijeet Thakur's work, ready for you to use and enhance your journalistic content. Available now: 1 press releases ready for immediate access by journalists.
Introducing Boho Ras: A Fusion of Global and Local Packaged Cocktails
Abhijeet Thakur Unveils Boho Ras, a Unique Brand of Packaged Cocktails Made with Local Indian Spirits
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