FIL
Brand Vision System for BY-ENJOY
FIL is a fashion design collection of brand space, selling a variety of interesting and design items. FIL means "line" in French. It is materialized, emotionless, and inclusive. It can be the most basic component of thousands of aesthetics, but it does not exist independently. When designing the brand image logo for it, designers run through the "line" in the middle of the three fonts. It allows the concept of the brand to be presented realistically and at any time through varying lengths.
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FIL by BY ENJOY
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Brand Vision System by BY ENJOY
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BY ENJOY FIL
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BY ENJOY Brand Vision System
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BY ENJOYBrand Logo
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FIL Brand Vision System Press Releases
Press resources for FIL are offered in several languages: English.
FIL Brand Vision System Media Articles
For immediate use: FIL articles, available in languages such as English, German, Turkish, Arabic (Standard), Dutch, Chinese (Mandarin), Korean, Indonesian, Japanese, Russian, Hindi, Spanish, French and Portuguese, to enrich your content.
Unique Properties
FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items. FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Tags
Brand/visual system/logo/clothing/fashion/store/modern/design
Production Technology
Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Design Challenge
The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Project Duration
2019.09
Operation Flow
The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Research
FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Inspiration
The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Image Credits
Photographer:Zou Xunkai
Project Overview
FIL Brand Vision System has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
BY-ENJOY was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work FIL Brand Vision System.
BY-ENJOY Press Releases
Discover BY-ENJOY's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 1 press releases for all journalists.
FIL Brand Vision System Unveiled by BY-ENJOY
BY-ENJOY introduces the FIL brand vision system, a unique and versatile design concept that embodies the essence of the brand, offering a fresh perspective on fashion and aesthetics. The innovative logo design and visual system redefine the concept of a "line" in French, reflecting the brand's inclusive and materialized approach to design. The project was completed in September 2019 in Fuzhou, China, and has recently been honored with the prestigious Silver A' Design Award in 2020.
BY-ENJOY Newsroom
Dive into BY-ENJOY Newsroom to explore celebrated designs and projects.
