FIL

Brand Vision System for BY-ENJOY

FIL is a fashion design collection of brand space, selling a variety of interesting and design items. FIL means "line" in French. It is materialized, emotionless, and inclusive. It can be the most basic component of thousands of aesthetics, but it does not exist independently. When designing the brand image logo for it, designers run through the "line" in the middle of the three fonts. It allows the concept of the brand to be presented realistically and at any time through varying lengths.

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FIL by BY ENJOY

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Brand Vision System by BY ENJOY

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BY ENJOY FIL

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BY ENJOY Brand Vision System

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BY ENJOYBrand Logo

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FIL Brand Vision System Press Releases

Press releases tailored for FIL are available in the languages: English.

FIL Brand Vision System Media Articles

Leverage our ready-to-publish articles on FIL, offered in a range of languages: English, German, Turkish, Arabic (Standard), Dutch, Chinese (Mandarin), Korean, Indonesian, Japanese, Russian, Hindi, Spanish, French and Portuguese.

Unique Properties

FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items. FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.

Tags

Brand/visual system/logo/clothing/fashion/store/modern/design

Production Technology

Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.

Design Challenge

The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.

Project Duration

2019.09

Operation Flow

The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.

Research

FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.

Inspiration

The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.

Image Credits

Photographer:Zou Xunkai

Project Overview

FIL Brand Vision System has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

BY-ENJOY was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work FIL Brand Vision System.

BY-ENJOY Press Releases

Numerous press releases on BY-ENJOY and their achievements are at your disposal, inviting press members to use them freely in their coverage. Unlock 1 press releases now, directly accessible to journalists.

FIL Brand Vision System Unveiled by BY-ENJOY

BY-ENJOY introduces the FIL brand vision system, a unique and versatile design concept that embodies the essence of the brand, offering a fresh perspective on fashion and aesthetics. The innovative logo design and visual system redefine the concept of a "line" in French, reflecting the brand's inclusive and materialized approach to design. The project was completed in September 2019 in Fuzhou, China, and has recently been honored with the prestigious Silver A' Design Award in 2020.

BY-ENJOY Newsroom

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