The Rules of War

Posters for International Committee of the Red Cross

International Humanitarian Law was created for difficult times, in order to protect civilians and non-combatants. However, with many violations to it nowadays, it might be easy for the public to lose faith in it. It is critical to communicate its teachings in methods relevant to vulnerable communities to further spread awareness about it. To bring International Humanitarian Law closer to Arab and Muslim communities during the holy month of Ramadan, the thought-provoking series utilizes negative space to visualize the rules of restraint in conflict in relation to Islam.

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Rules of War by Mirna Noaman

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Posters by Mirna Noaman

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Mirna Noaman Rules of War

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Mirna Noaman Posters

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The Rules of War Posters Press Releases

For The Rules of War, find press releases in a variety of languages: English.

The Rules of War Posters Media Articles

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Unique Properties

The thought-provoking poster design series utilizes mostly negative space to illustrative conceptual ideas about the rules of restraint in conflict. The brief entailed to include no colors, shapes, or figures that could point fingers at any sides of warring conflict, and so the use of a neutral but powerful image was the answer.

Tags

Peace, War, Humanitarian, Quraan, Islam, Poster Design, Poster, Conflict

Production Technology

iPad Pro, Adobe Photoshop, Adobe Illustrator, Quraan, Red Cross Library

Design Challenge

The biggest obstacle creating visuals for a neutral and impartial organization whose communication work directly affects its ability to have the unique access it has to

Project Duration

This project was created during the month of May 2019 in Cairo, Egypt.

Operation Flow

These posters are designed to live both in printed and digital form. On social media platforms belonging to Red Cross, the posters garnered great relevance to the audience, and was shared widely. With people supporting the messages of peace and being in favor of promoting humanitarian values.

Research

To kickstart, an observation of the perception of the Red Cross in the Arab region amongst Muslim countries was taken note of, which was that it was a Christian organization that is secular even in providing aid and people were skeptical to donate money to it. Research was conducted on the similarities between International Humanitarian Law, which is essentially the mandate of Red Cross, and Quraan, which is in some sense the "mandate" of the aforementioned audience. The similarities were very clear and directly instructed, and therefore, four themes were identified to be visualized.

Inspiration

Created for the worst of times, International Humanitarian Law preserves the core of our common humanity. However, with the amount of shocking violations to it nowadays, its capacity to provide real protections for the victims of today's complex armed conflicts has been in question by many. To bring international humanitarian law closer to Arab speaking audiences and Muslim communities during Ramadan, this set of posters was created to stir conversation and communicate the very similar teachings of International Humanitarian Law and Islam.

Image Credits

Illustrator / Creative Director: Mirna Noaman

Project Overview

The Rules of War Posters has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Mirna Noaman was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work The Rules of War Posters.

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The Rules of War: Thought-Provoking Poster Series on International Humanitarian Law and Islam

Created to Stir Conversation and Promote Peace During Ramadan

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