'Wolffstrunk' by Karen Cuthbert: Innovation in Corporate Identity

Wolffstrunk

Corporate Identity for Gerhard Wolff – Wolffstrunk

Graphic reduction and precision characterize the visual identity of the brand Wolffstrunk. The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark follows the trend towards a simpliﬁed use of forms. The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation.

Karen Cuthbert 2021 Professional Silver Press Kit № 103697

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Download Press Kit № 103697 Corporate Identity for Gerhard Wolff – Wolffstrunk by Karen Cuthbert to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Wolffstrunk by Karen Cuthbert

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Corporate Identity by Karen Cuthbert

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Karen Cuthbert Wolffstrunk

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Karen Cuthbert Corporate Identity

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Wolffstrunk Corporate Identity Press Releases

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Wolffstrunk Corporate Identity Media Articles

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Unique Properties

Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.

Production Technology

The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.

Design Challenge

The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.

Project Duration

The project was my bachelor thesis and took about 4 month time.

Operation Flow

The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.

Research

The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.

Inspiration

Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.

Image Credits

#1-#5 Karen Cuthbert, 2020

Project Overview

Wolffstrunk Corporate Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Karen Cuthbert was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Wolffstrunk Corporate Identity.

Karen Cuthbert Press Releases

Our press releases on Karen Cuthbert and their work are made freely available for press members looking to add depth to their content. Unlock 1 press releases now, directly accessible to journalists.

Introducing Wolffstrunk: A Modern Corporate Identity Design

Karen Cuthbert Unveils Wolffstrunk Corporate Identity Design

Karen Cuthbert Newsroom

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