Corporate Identity for Gerhard Wolff – Wolffstrunk
Graphic reduction and precision characterize the visual identity of the brand Wolffstrunk. The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark follows the trend towards a simplified use of forms. The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation.
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Download Press Kit № 103697 Corporate Identity for Gerhard Wolff – Wolffstrunk by Karen Cuthbert to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Availability alert: Press releases for Wolffstrunk in languages including English.
For immediate use: Wolffstrunk articles, available in languages such as English, Italian, German, Portuguese, Dutch, Spanish, Korean, Japanese, Russian, French, Turkish, Arabic (Standard), Indonesian, Chinese (Mandarin) and Hindi, to enrich your content.
Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Corporate Identity, Corporate Design, Brand Design, Logo Design
The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of confident humour and allows a dynamic design of all variations of advertising material.
The project was my bachelor thesis and took about 4 month time.
The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
The graphically reduced figure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the figure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simplified use of forms.
Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
#1-#5 Karen Cuthbert, 2020
Wolffstrunk Corporate Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Karen Cuthbert was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Wolffstrunk Corporate Identity.
Numerous press releases on Karen Cuthbert and their achievements are at your disposal, inviting press members to use them freely in their coverage. Available now: 1 press releases ready for immediate access by journalists.
Karen Cuthbert Unveils Wolffstrunk Corporate Identity Design
Access Karen Cuthbert Newsroom to delve into the world of top-tier design and accolades.
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