Typotect

Corporate Identity for Seulah Choi

Typotect is a museum brand experience design. The designer reinterpreted 'Piet Zwart' from a modern view point. Piet Zwart is a pioneer of modernism so the designer thought his museum could give other designers and people an inspiration. By analyzing Piet Zwart's pieces, the designer founds out 3 characteristics in his works. Linear shape, 3 primary colors and making space into the works are them. Using those styles, she made a new concept and identity of Piet Zwart's modern museum design.

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Typotect by Seulah Choi

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Corporate Identity by Seulah Choi

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Seulah Choi Typotect

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Seulah Choi Corporate Identity

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Seulah Choi Interview

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Typotect Corporate Identity Press Releases

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Typotect Corporate Identity Media Articles

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Unique Properties

'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.

Tags

branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity

Production Technology

It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.

Design Challenge

After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.

Project Duration

The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.

Operation Flow

Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.

Research

For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.

Inspiration

When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.

Project Overview

Typotect Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Seulah Choi.

Bronze Recognition

Seulah Choi was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Typotect Corporate Identity.

Seulah Choi Press Releases

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Introducing Typotect: A Modern Museum Brand Experience Design by Seulah Choi

Seoul, South Korea - March 2020 - Seulah Choi unveils Typotect, a modern museum brand experience design inspired by Piet Zwart, a pioneer of modernism.

Seulah Choi Newsroom

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