Mau

Waxed Perfume for Moe Nakagawa

This is a Japanese oriented waxed perfume. It is wrapped by washi that is Japanese traditional paper. Texture of washi and a touch of watercolor are used to depict this product's theme that softness and Lightness like floating in the air. It feels like picking up the fragrance itself when they takes the product out from the package.

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Download Press Kit № 104587 Waxed Perfume for Moe Nakagawa by Moe Nakagawa to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Mau by Moe Nakagawa

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Waxed Perfume by Moe Nakagawa

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Moe Nakagawa Mau

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Moe Nakagawa Designer Portrait Photo

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Moe NakagawaBrand Logo

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Moe Nakagawa Interview

Journalist Exclusive: A detailed interview with Moe Nakagawa, around 418 words, is ready for you to use in your coverage, free of charge. Access it today. Access Moe Nakagawa Interview Now.

Mau Waxed Perfume Press Releases

Our Mau press releases are ready in languages: English, for your convenience.

Mau Waxed Perfume Media Articles

Utilize our prepared articles to feature Mau, available in the languages: Italian, French, Dutch, English, Spanish, Indonesian, Arabic (Standard), German, Turkish, Korean, Japanese, Portuguese, Hindi, Chinese (Mandarin) and Russian.

Unique Properties

The mau is a Japanese-oriented waxed perfume. Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper. A touch of watercolor is used to depict the softness of fragrance and sensitive sense.

Tags

perfume, package, packaging design, Japan, washi, waxed perfume

Production Technology

A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).

Design Challenge

It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.

Project Duration

2016-2019

Operation Flow

Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.

Research

Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.

Inspiration

The theme is softness and Lightness like floating in the air. Mau means dancing like floating in Japanese. Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.

Image Credits

Moe Nakagawa(all)

Project Overview

Mau Waxed Perfume has been a Silver winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Moe Nakagawa was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Mau Waxed Perfume.

Moe Nakagawa Press Releases

Discover Moe Nakagawa's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 1 press releases today.

Introducing "Mau" - A Japanese Waxed Perfume by Moe Nakagawa

Moe Nakagawa's "Mau" is a Japanese-oriented waxed perfume, wrapped in traditional washi paper, designed to evoke softness and lightness.

Moe Nakagawa Newsroom

Dive into Moe Nakagawa Newsroom to explore celebrated designs and projects.