'Harlem Advocacy' by Jiaqi Song: Innovation in Posters

Harlem Advocacy

Posters for Bandujo Advertising Design

Harlem Health Advocacy Partners helps residents in Harlem with various social services: medical, social, educations, etc. In order to make these posters target focused, Jiaqi Song has done various research about visual and design styles that could specifically connect with the Harlem community. The visual icons he designed, with a pop art style and evocative graphic elements, successfully represent the services provided by the organization, in a lively and compelling way. Not only the posters communicate clearly about the services, but also can they easily attract attention from the audiences.

Jiaqi Song 2021 Professional Bronze Press Kit № 107915

Download Press Kit № 107915

Download Press Kit № 107915 Posters for Bandujo Advertising Design by Jiaqi Song to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Harlem Advocacy by Jiaqi Song

Download 1800 Pixels JPEG Image.

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Posters by Jiaqi Song

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

Jiaqi Song Harlem Advocacy

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

Jiaqi Song Posters

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

Harlem Advocacy Posters Press Releases

Press releases tailored for Harlem Advocacy are available in the languages: English.

Harlem Advocacy Posters Media Articles

Leverage our ready-to-publish articles on Harlem Advocacy, offered in a range of languages: English, Spanish, German, Portuguese, Italian, French, Turkish, Arabic (Standard), Indonesian, Dutch, Hindi, Korean, Japanese, Russian and Chinese (Mandarin).

Unique Properties

This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.

Production Technology

Adobe Illustrator, Adobe Indesign, Adobe Photoshop.

Design Challenge

The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.

Project Duration

This project started in June 2017 in New York City and finished in September 2017 in New York City.

Operation Flow

There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.

Research

The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.

Inspiration

The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.

Project Overview

Harlem Advocacy Posters has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Jiaqi Song.

Bronze Recognition

Jiaqi Song was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Harlem Advocacy Posters.

Jiaqi Song Press Releases

Discover Jiaqi Song's journey through our press releases, available for all press members and journalists to use without restrictions. For immediate journalistic use: 1 press releases are available right now.

Harlem Advocacy Campaign: Eye-Catching Posters for Health Advocacy

Jiaqi Song's vibrant poster series for Harlem Health Advocacy Partners resonates with the community, promoting essential services in a visually compelling way.

Jiaqi Song Newsroom

Unlock a treasure trove of award-winning designs by accessing Jiaqi Song Newsroom.

You are currently viewing Media Showcase № 107915. Access Jiaqi Song's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. You are now viewing Press Kit / Media Showcase 107915 on Harlem Advocacy. For more details, access Newsroom 232190.