'Harlem Advocacy' by Jiaqi Song: Innovation in Posters

Harlem Advocacy

Posters for Bandujo Advertising Design

Harlem Health Advocacy Partners helps residents in Harlem with various social services: medical, social, educations, etc. In order to make these posters target focused, Jiaqi Song has done various research about visual and design styles that could specifically connect with the Harlem community. The visual icons he designed, with a pop art style and evocative graphic elements, successfully represent the services provided by the organization, in a lively and compelling way. Not only the posters communicate clearly about the services, but also can they easily attract attention from the audiences.

Jiaqi Song 2021 Professional Bronze Press Kit № 107915

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Download Press Kit № 107915 Posters for Bandujo Advertising Design by Jiaqi Song to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Harlem Advocacy by Jiaqi Song

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Posters by Jiaqi Song

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Jiaqi Song Harlem Advocacy

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Consult the Image Credits Section for information on photo credits.

Jiaqi Song Posters

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

Harlem Advocacy Posters Press Releases

Press releases for Harlem Advocacy are now accessible in these languages: English.

Harlem Advocacy Posters Media Articles

Utilize our prepared articles to feature Harlem Advocacy, available in the languages: English, Spanish, German, Portuguese, Italian, French, Turkish, Arabic (Standard), Indonesian, Dutch, Hindi, Korean, Japanese, Russian and Chinese (Mandarin).

Unique Properties

This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.

Production Technology

Adobe Illustrator, Adobe Indesign, Adobe Photoshop.

Design Challenge

The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.

Project Duration

This project started in June 2017 in New York City and finished in September 2017 in New York City.

Operation Flow

There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.

Research

The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.

Inspiration

The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.

Project Overview

Harlem Advocacy Posters has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Jiaqi Song.

Bronze Recognition

Jiaqi Song was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Harlem Advocacy Posters.

Jiaqi Song Press Releases

We provide a series of press releases on Jiaqi Song that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 1 press releases for all journalists.

Harlem Advocacy Campaign: Eye-Catching Posters for Health Advocacy

Jiaqi Song's vibrant poster series for Harlem Health Advocacy Partners resonates with the community, promoting essential services in a visually compelling way.

Jiaqi Song Newsroom

Access Jiaqi Song Newsroom for exclusive insights into distinguished design and laureled projects.

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