Germain Robin California Brandy
Branding and Redesign for E&J Gallo
Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. Asked to rebrand Germain-Robin, ForceMajeure stayed true to the ethos of the founders while providing quality and premium cues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished and uncompromising, ForceMajeure created a clean and straightforward look for the brand.
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Germain Robin California Brandy by Laurent Hainaut
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Branding and Redesign by Laurent Hainaut
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Laurent Hainaut Germain Robin California Brandy
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Laurent Hainaut Branding and Redesign
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E amp J GalloBrand Logo
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Germain Robin California Brandy Branding and Redesign Press Releases
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Germain Robin California Brandy Branding and Redesign Media Articles
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Unique Properties
forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity. The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution. The minimalist approach to the packaging of the 2 brandies follow the same philosophy: The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy.
Inspiration
Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
Project Overview
Germain Robin California Brandy Branding and Redesign has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Laurent Hainaut.
Bronze Recognition
Laurent Hainaut was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Germain Robin California Brandy Branding and Redesign.
Laurent Hainaut Press Releases
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ForceMajeure Redefines Germain Robin California Brandy with a New Branding and Redesign
ForceMajeure rebrands Germain-Robin, staying true to the founders' ethos while providing quality and premium cues to make Germain-Robin the brandy of choice for connoisseurs.
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