Gift of Huangyao
Sauce for Decelent
The designer used three pieces of hollowed out paper-cut to form a vivid life scene. The three pieces of paper actually represent a typical Chinese courtyard: in front of it are gatehouses, archways and bridges, representing the connection with the outside world; In the middle are pavilions and factories, representing local life; Behind it are mountains and rivers, which represents the dependence of stability. The bottle cap is a flagstone Road, symbolizing "no matter how far away from home, this product is people's concern for home".
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Gift of Huangyao by Jie Yang
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Gift of Huangyao Sauce Press Releases
For Gift of Huangyao, find press releases in a variety of languages: English.
Gift of Huangyao Sauce Media Articles
Ready for your features: articles on Gift of Huangyao in various languages, including Dutch, French, Korean, Spanish, Italian, German, Portuguese, Turkish, Arabic (Standard), Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi and English.
Unique Properties
This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Tags
Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Production Technology
The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Design Challenge
1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage. 2. Finally, the problem is solved by using Staggered printing.
Project Duration
The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Operation Flow
Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Research
This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Inspiration
Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Project Overview
Gift of Huangyao Sauce has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Jie Yang.
Bronze Recognition
Jie Yang was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Gift of Huangyao Sauce.
Jie Yang Press Releases
For journalists seeking engaging content: Explore our press releases featuring Jie Yang's work, freely available for incorporation into your stories. Unlock 5 press releases now, directly accessible to journalists.
Gift of Huangyao Unveiled by Designer Jie Yang Wins Bronze A' Design Award
Designer Jie Yang's latest creation, the Gift of Huangyao, a unique sauce packaging, is a celebration of local culture and tradition, connecting families and homes through its innovative design.
Jie Yang Newsroom
Jie Yang Newsroom is your gateway to exploring acclaimed design and award-winning works.
