Sauce
Gift of Huangyao

Sauce for Decelent

The designer used three pieces of hollowed out paper-cut to form a vivid life scene. The three pieces of paper actually represent a typical Chinese courtyard: in front of it are gatehouses, archways and bridges, representing the connection with the outside world; In the middle are pavilions and factories, representing local life; Behind it are mountains and rivers, which represents the dependence of stability. The bottle cap is a flagstone Road, symbolizing "no matter how far away from home, this product is people's concern for home".

Jie Yang 2022 Startup Bronze Press Kit № 136027

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Download Press Kit № 136027 Sauce for Decelent by Jie Yang to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Gift of Huangyao by Jie Yang
Gift of Huangyao by Jie Yang

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For photo credit information, refer to the Image Credits Section.

Sauce by Jie Yang
Sauce by Jie Yang

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Jie Yang Gift of Huangyao
Jie Yang Gift of Huangyao

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For attribution details, see the Image Credits Section.

Jie Yang Sauce
Jie Yang Sauce

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Acknowledgements for photographs are in the Image Credits Section.

 Decelent Design Team Photo
Decelent Design Team Photo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. To identify photo contributors, visit the Image Credits Section.

DecelentBrand Logo
DecelentBrand Logo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For photo credit information, refer to the Image Credits Section.

 Decelent Corporate Logo
Decelent Corporate Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Gift of Huangyao Sauce Press Releases

For Gift of Huangyao, we offer press releases in multiple languages, including: English.


Press Kit
Gift of Huangyao Sauce Media Articles

Utilize our prepared articles to feature Gift of Huangyao, available in the languages: Dutch, French, Korean, Spanish, Italian, German, Portuguese, Turkish, Arabic (Standard), Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi and English.


Unique Properties

This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.

Tags

Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details

Production Technology

The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.

Design Challenge

1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage. 2. Finally, the problem is solved by using Staggered printing.

Project Duration

The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.

Operation Flow

Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.

Research

This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".

Inspiration

Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".

Project Overview

Gift of Huangyao Sauce has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Jie Yang.

 Decelent Design Team Photo Award Logo
Bronze Recognition

Jie Yang was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Gift of Huangyao Sauce.

DesignPRWire
Jie Yang Press Releases

Media members, dive into our press releases on Jie Yang's work, ready for you to use and enhance your journalistic content. Immediate access is granted to 5 press releases for all journalists.


Gift of Huangyao Unveiled by Designer Jie Yang Wins Bronze A' Design Award

Designer Jie Yang's latest creation, the Gift of Huangyao, a unique sauce packaging, is a celebration of local culture and tradition, connecting families and homes through its innovative design.


 Decelent Design Team Photo
Jie Yang Newsroom

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