Branding and Design
Zacapa Reserva Limitada 2019

Branding and Design for Diageo

forceMAJEURE Design was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, designers blended washes of colors and textures inspired by the lush Guatemalan landscape. The petate band, as well as the Master Blender’s signature band with tasting notes, are recreated on the canister in a gold graphic interpretation.

Laurent Hainaut 2020 Agency Golden Press Kit № 99660

Download Press Kit № 99660

Download Press Kit № 99660 Branding and Design for Diageo by Laurent Hainaut to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Zacapa Reserva Limitada 2019 by Laurent Hainaut
Zacapa Reserva Limitada 2019 by Laurent Hainaut

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Branding and Design by Laurent Hainaut
Branding and Design by Laurent Hainaut

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

Laurent Hainaut Zacapa Reserva Limitada 2019
Laurent Hainaut Zacapa Reserva Limitada 2019

Download 1800 Pixels JPEG Image.

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Laurent Hainaut Branding and Design
Laurent Hainaut Branding and Design

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For photo credit information, refer to the Image Credits Section.

DiageoBrand Logo
DiageoBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

Laurent Hainaut Corporate Logo
Laurent Hainaut Corporate Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. To identify photo contributors, visit the Image Credits Section.

Design Newswire
Zacapa Reserva Limitada 2019 Branding and Design Press Releases

Access press releases crafted for Zacapa Reserva Limitada 2019 in these languages: English.


Press Kit
Zacapa Reserva Limitada 2019 Branding and Design Media Articles

Leverage our ready-to-publish articles on Zacapa Reserva Limitada 2019, offered in a range of languages: Turkish, Arabic (Standard), Indonesian, Korean, Japanese, Russian, English, Chinese (Mandarin), Spanish, Hindi, French, Italian, German and Portuguese.


Unique Properties

forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.

Tags

#limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala

Production Technology

This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.

Design Challenge

The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.

Inspiration

Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.

Image Credits

Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design

Project Overview

Zacapa Reserva Limitada 2019 Branding and Design has been a Golden winner in the Limited Edition and Custom Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

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Golden Recognition

Laurent Hainaut was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work Zacapa Reserva Limitada 2019 Branding and Design.

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Laurent Hainaut Press Releases

Discover Laurent Hainaut's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists, gain instant access to 8 press releases today.


Zacapa Reserva Limitada 2019: A Masterful Blend of Artistry and Expertise

forceMAJEURE Designs Zacapa Reserva Limitada 2019


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