Zhanggong Times
Alcoholic Beverage for Jiangxi Zhanggong Liquor Co., Ltd
Ganzhou, which is the ancient red capital, the cradle of the Republic, and the starting point of China's Long March, also the birthplace of China’s red culture. Red is the color of China and the Chinese nation, it is not only the spiritual totem of the Chinese people, but also the cultural symbol. This product is designed to carry the meaning of the times in red, also focusing on the history behind the times. Designer want to use this work to pay tribute to the Chinese People's Liberation Army and every witness, participant and promoter of the time.
Download Press Kit № 112289
Download Press Kit № 112289 Alcoholic Beverage for Jiangxi Zhanggong Liquor Co., Ltd by Wen Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Zhanggong Times by Wen Liu
Download 1800 Pixels JPEG Image.
Alcoholic Beverage by Wen Liu
Download 1800 Pixels JPEG Image.
Wen Liu Zhanggong Times
Download 1800 Pixels JPEG Image.
Wen Liu Alcoholic Beverage
Download 1800 Pixels JPEG Image.
Wen Liu Design Team Photo
Download 1800 Pixels JPEG Image.
Jiangxi Zhanggong Liquor Co LtdBrand Logo
Download 1800 Pixels JPEG Image.
Zhanggong Times Alcoholic Beverage Press Releases
Press releases tailored for Zhanggong Times are available in the languages: English.
Zhanggong Times Alcoholic Beverage Media Articles
For immediate use: Zhanggong Times articles, available in languages such as Dutch, Turkish, Hindi, Japanese, Russian, Chinese (Mandarin), Italian, Arabic (Standard), Indonesian, English, German, French, Portuguese, Spanish and Korean, to enrich your content.
Unique Properties
Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Tags
crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Production Technology
Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Design Challenge
"Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Project Duration
The project started in May 2020 and finished in August 2020 in Shenzhen.
Operation Flow
Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Research
In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Inspiration
Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Image Credits
Image #1: Creator Wen Liu, Zhanggong Times, 2020. Image #1: Creator Yong Deng, Zhanggong Times, 2020. Image #1: Creator Weijie Kang, Zhanggong Times, 2020. Image #1: Photographer Li Chen, Zhanggong Times, 2020.
Project Overview
Zhanggong Times Alcoholic Beverage has been a Iron winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Wen Liu was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Zhanggong Times Alcoholic Beverage.
Wen Liu Press Releases
Our press releases on Wen Liu and their work are made freely available for press members looking to add depth to their content. Immediate access is granted to 33 press releases for all journalists.
Zhanggong Times: A Tribute to Chinese History and Culture
Wen Liu's "Zhanggong Times" Baijiu Pays Tribute to Chinese Revolution
Wen Liu Newsroom
Find inspiration and award-winning creativity within the Wen Liu Newsroom.
