Yanghe Personal Letters Baijiu
Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD
Yanghe Personal Letters Chinese Baijiu was made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this fine ecological environment brings a Baijiu with a unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present local ecological environment of Yanghe Distillery. The outer packaging uses environment-friendly corrugated paper to form the shape of local mountain, and the bottle of this Baijiu is designed after mountain as well.
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Yanghe Personal Letters Baijiu by Wen Liu
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Yanghe Personal Letters Baijiu Packaging Press Releases
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Unique Properties
This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Tags
Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Production Technology
1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup. 2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Design Challenge
"Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Project Duration
The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Operation Flow
Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Research
This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspiration
The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Image Credits
Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.
Project Overview
Yanghe Personal Letters Baijiu Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Wen Liu was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Yanghe Personal Letters Baijiu Packaging.
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Yanghe Personal Letters Baijiu: A Unique Packaging Design Inspired by Chinese Culture and Nature
Wen Liu's Exquisite Packaging Design for Yanghe Personal Letters Baijiu
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