Alcoholic Beverage Packaging
Deng Long Ji

Alcoholic Beverage Packaging for CHANGYU

Lantern, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. This design regenerates the beauty of Chinese culture from the perspective of contemporary people, and at the same time injects new Chinese elements, which is more oriental and novel, breaking consumers' inherent cognition of wine, and building a cultural ecosystem of wine with national charm.

Wen Liu 2021 Agency Bronze Press Kit № 119519

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Deng Long Ji by Wen Liu
Deng Long Ji by Wen Liu

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Alcoholic Beverage Packaging by Wen Liu
Alcoholic Beverage Packaging by Wen Liu

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Wen Liu Deng Long Ji
Wen Liu Deng Long Ji

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This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image Credits Section holds all necessary photo accreditation details.

Wen Liu Alcoholic Beverage Packaging
Wen Liu Alcoholic Beverage Packaging

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Acknowledgements for photographs are in the Image Credits Section.

Wen Liu Design Team Photo
Wen Liu Design Team Photo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For photo credit information, refer to the Image Credits Section.

CHANGYUBrand Logo
CHANGYUBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
Deng Long Ji Alcoholic Beverage Packaging Press Releases

Our Deng Long Ji press releases are ready in languages: English, for your convenience.


Press Kit
Deng Long Ji Alcoholic Beverage Packaging Media Articles

We provide articles ready for publication on Deng Long Ji, offered in several languages: English, Korean, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Portuguese, Dutch, Spanish, Turkish, Arabic (Standard), Hindi and Indonesian.


Unique Properties

Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.

Tags

New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine

Production Technology

The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.

Design Challenge

The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.

Project Duration

2019-08~2020~01 Shenzhen, China

Operation Flow

From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.

Research

Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.

Inspiration

Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.

Project Overview

Deng Long Ji Alcoholic Beverage Packaging has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Wen Liu.

Wen Liu Design Team Photo Award Logo
Bronze Recognition

Wen Liu was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Deng Long Ji Alcoholic Beverage Packaging.

DesignPRWire
Wen Liu Press Releases

Media members, dive into our press releases on Wen Liu's work, ready for you to use and enhance your journalistic content. Now available: Immediate access to 33 press releases for journalists.


Introducing Deng Long Ji: A New Era of Wine Packaging

Wen Liu's Deng Long Ji Redefines Wine Packaging with New Oriental Aesthetics


Wen Liu Design Team Photo
Wen Liu Newsroom

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