Alcoholic Beverage Packaging
Dream of the Blue Manual Class

Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD.

The product is a premium baijiu of the brand Yanghe, produced from 600 years old cellars by hand. Its production process is included in China's list for Intangible Cultural Heritage. It is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.

Wen Liu 2023 Agency Silver Press Kit № 142369

Download Press Kit № 142369

Download Press Kit № 142369 Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD. by Wen Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Dream of the Blue Manual Class by Wen Liu
Dream of the Blue Manual Class by Wen Liu

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image attributions can be found in the Image Credits Section.

Alcoholic Beverage Packaging by Wen Liu
Alcoholic Beverage Packaging by Wen Liu

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Acknowledgements for photographs are in the Image Credits Section.

Wen Liu Dream of the Blue Manual Class
Wen Liu Dream of the Blue Manual Class

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

Wen Liu Alcoholic Beverage Packaging
Wen Liu Alcoholic Beverage Packaging

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Acknowledgements for photographs are in the Image Credits Section.

Wen Liu Design Team Photo
Wen Liu Design Team Photo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

JIANGSU YANGHE DISTILLERY CO  LTD Brand Logo
JIANGSU YANGHE DISTILLERY CO LTD Brand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Design Newswire
Dream of the Blue Manual Class Alcoholic Beverage Packaging Press Releases

Our Dream of the Blue Manual Class press releases are ready in languages: English, for your convenience.


Press Kit
Dream of the Blue Manual Class Alcoholic Beverage Packaging Media Articles

Access our collection of Dream of the Blue Manual Class articles, ready for use and offered in languages: French, Indonesian, Italian, Dutch, Portuguese, Spanish, Japanese, Russian, Hindi, Chinese (Mandarin), Turkish, Arabic (Standard), German, Korean and English.


Unique Properties

The product is a premium baijiu of the brand YANGHE, is ‘A living artifact in a drinking vessel, a vintage spirit in a artwork.’ The liquor is bottled in exquisite containers coloured in dark blue and metallic gold. Inspired by the concept of the ‘Arc of Time’, the designer of the bottles highlights the elements of craftsmanship and antiquity. The design is an arch from the Classical Gardens of Suzhou and the description of the twelves major events that Yanghe Group has undergone. hese engravings reflect the ingenuity of the liquor’ s artisan workshop. The body of the bottle is sandblasted before being coated in hammer finish paint. Its soft, warm coating feels like cellar mud, and is carved with Chinese characters of ‘old pit pool, old baijiu, old craftsmanship; more nucleoside and flavonoids; less quantity.’ A tribute to the ultimate in craftsmanship, exemplifying the Chinese spirit of craftsmanship.

Tags

crafts, Baijiu, spirit, packaging, art

Production Technology

The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship. Cover: Structured as a fracture-proof cover; painted in gold; printed on wrapped paper to show the printmaking effect. Bottle: The sand-blasted process reflects the handmade hammered texture, with a frosted touch and like cellar mud. Box: Using blue variegated leather with wooden textured paper, and the hot-pressed with the Yanghe 12 moments echoing the cover.

Design Challenge

All greatness is created by hands! Dream of the Blue Manual Class is an aged handcrafted spirit with both cultural value and rare quality; Craftsmanship is not only a material act, but also a spiritual creation; The Manual Class is not only the ultimate good liquor, but also represents the Chinese spirit in the craft.

Project Duration

2021-May.2022,Nanjing,Jiangsu The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.

Operation Flow

The product Dream of the Blue Manual Class uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.

Research

Meeting the demand for more sophisticated and high-end daily necessities. The product is a premium baijiu of the brand YANGHE, produced from 600-years-old cellars by hand. Its production process is included in China’s list for Intangible Cultural Heritage. Overall, it is of great historical and artistic value. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.

Inspiration

The primary colour is inspired by - "the maturing process of cellar mud: during the brewing process, the colour of the old cellar turns from yellow to dimgray, from dimgray to greyish white, and finally to jet black, and the cellar mud takes on a colourful brilliance in the sun". The product is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.

Project Overview

Dream of the Blue Manual Class Alcoholic Beverage Packaging has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Wen Liu.

Wen Liu Design Team Photo Award Logo
Silver Recognition

Wen Liu was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Dream of the Blue Manual Class Alcoholic Beverage Packaging.

DesignPRWire
Wen Liu Press Releases

Our press releases on Wen Liu and their work are made freely available for press members looking to add depth to their content. For immediate journalistic use: 33 press releases are available right now.


Introducing Dream of the Blue Manual Class: A Premium Baijiu Packaging Design by Wen Liu

Wen Liu's Dream of the Blue Manual Class is a premium baijiu packaging design that embodies the Chinese spirit of craftsmanship, drawing inspiration from the maturing process of cellar mud and the concept of the 'Arc of Time'.


Wen Liu Design Team Photo
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