Dream of the Blue Manual Class
Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD.
The product is a premium baijiu of the brand Yanghe, produced from 600 years old cellars by hand. Its production process is included in China's list for Intangible Cultural Heritage. It is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.
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Download Press Kit № 142369 Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD. by Wen Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Dream of the Blue Manual Class by Wen Liu
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Alcoholic Beverage Packaging by Wen Liu
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Wen Liu Alcoholic Beverage Packaging
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Unique Properties
The product is a premium baijiu of the brand YANGHE, is ‘A living artifact in a drinking vessel, a vintage spirit in a artwork.’ The liquor is bottled in exquisite containers coloured in dark blue and metallic gold. Inspired by the concept of the ‘Arc of Time’, the designer of the bottles highlights the elements of craftsmanship and antiquity. The design is an arch from the Classical Gardens of Suzhou and the description of the twelves major events that Yanghe Group has undergone. hese engravings reflect the ingenuity of the liquor’ s artisan workshop. The body of the bottle is sandblasted before being coated in hammer finish paint. Its soft, warm coating feels like cellar mud, and is carved with Chinese characters of ‘old pit pool, old baijiu, old craftsmanship; more nucleoside and flavonoids; less quantity.’ A tribute to the ultimate in craftsmanship, exemplifying the Chinese spirit of craftsmanship.
Tags
crafts, Baijiu, spirit, packaging, art
Production Technology
The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship. Cover: Structured as a fracture-proof cover; painted in gold; printed on wrapped paper to show the printmaking effect. Bottle: The sand-blasted process reflects the handmade hammered texture, with a frosted touch and like cellar mud. Box: Using blue variegated leather with wooden textured paper, and the hot-pressed with the Yanghe 12 moments echoing the cover.
Design Challenge
All greatness is created by hands! Dream of the Blue Manual Class is an aged handcrafted spirit with both cultural value and rare quality; Craftsmanship is not only a material act, but also a spiritual creation; The Manual Class is not only the ultimate good liquor, but also represents the Chinese spirit in the craft.
Project Duration
2021-May.2022,Nanjing,Jiangsu The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operation Flow
The product Dream of the Blue Manual Class uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Research
Meeting the demand for more sophisticated and high-end daily necessities. The product is a premium baijiu of the brand YANGHE, produced from 600-years-old cellars by hand. Its production process is included in China’s list for Intangible Cultural Heritage. Overall, it is of great historical and artistic value. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiration
The primary colour is inspired by - "the maturing process of cellar mud: during the brewing process, the colour of the old cellar turns from yellow to dimgray, from dimgray to greyish white, and finally to jet black, and the cellar mud takes on a colourful brilliance in the sun". The product is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.
Project Overview
Dream of the Blue Manual Class Alcoholic Beverage Packaging has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Wen Liu.
Silver Recognition
Wen Liu was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Dream of the Blue Manual Class Alcoholic Beverage Packaging.
Wen Liu Press Releases
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Introducing Dream of the Blue Manual Class: A Premium Baijiu Packaging Design by Wen Liu
Wen Liu's Dream of the Blue Manual Class is a premium baijiu packaging design that embodies the Chinese spirit of craftsmanship, drawing inspiration from the maturing process of cellar mud and the concept of the 'Arc of Time'.
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