Corporate Identity for Guangzhou Cheung Ying Design Co., Ltd.
Hocan healthy mainly develops intelligent technology products around hydrogen health care. In the design of the logo, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. The logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
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Download Press Kit № 137537 Corporate Identity for Guangzhou Cheung Ying Design Co., Ltd. by Guangzhou Cheung Ying Design Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Press releases for Hocan Healthy are now accessible in these languages: English.
For immediate use: Hocan Healthy articles, available in languages such as Italian, Chinese (Mandarin), Hindi, Korean, Indonesian, Japanese, Russian, Turkish, Arabic (Standard), English, Spanish, German, French, Portuguese and Dutch, to enrich your content.
As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
Logo, Branding, Visual Identity, Graphic Design, Interior Design
To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
Hocan Healthy Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
For design images and photos please credit Guangzhou Cheung Ying Design Co., Ltd..
Guangzhou Cheung Ying Design Co., Ltd. was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Hocan Healthy Corporate Identity.
Discover Guangzhou Cheung Ying Design Co., Ltd.'s journey through our press releases, available for all press members and journalists to use without restrictions. 7 press releases are now available for immediate access by journalists.
Guangzhou Cheung Ying Design Co., Ltd. unveils the innovative corporate identity design for Hocan Healthy, a provider of hydrogen and oxygen health technology products, showcasing a blend of technology and modern aesthetics. The project commenced in April 2021 and concluded in October 2021, with an exhibition in November 2021 in Guangzhou.
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