Identity Emplus for Rebrandt®
In an ever-changing world, patient expectations and needs are also changing within the healthcare landscape. The emergency medicine department must be the first to anticipate changes within medical care. To continuously stay informed in this new field, Emplus offers training and coaching. In the design, the Emergency Medicine department is depicted with the typical medical cross, but with a dot on the missing link. This symbolism, which refers to the missing piece of the puzzle that Emplus provides, is also shown in the illustrations.
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The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Digital and paperwork
Keep it as simple as possible, but still telling so much, that's a challenge!
EMplus started in 2023 and will continue to grow the following years.
The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
All rights: Rebrandt / Ruud Winder 2024
Rebranding Emplus Identity Emplus has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Ruud Winder was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Rebranding Emplus Identity Emplus.
Media members, dive into our press releases on Ruud Winder's work, ready for you to use and enhance your journalistic content. Instantly access 5 press releases, available exclusively for journalists.
Rebranding Emplus by Ruud Winder encapsulates the dynamics of Emergency Medicine, symbolizing the missing piece in healthcare.
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