'Timing Sauce' by Wai Ching Chan: Innovation in Branding

Timing Sauce

Branding for Timing Sauce

Re-brand Timing Sauce, from rename, logo, packaging, sales materials and more. increases the brand awareness and professionalism to face the biggest stage. They focused on two directions in the design to promote happiness and deliciousness (Stimulate appetite). The logo was designed with an abstraction to present the Sauce and a yummy face. They used an abstract way to express the Sauce and Yummy faces. The logo aims to bring out a yummy atmosphere when you see it.

Wai Ching Chan 2022 Professional Iron Press Kit № 118426

Download Press Kit № 118426

Download Press Kit № 118426 Branding for Timing Sauce by Wai Ching Chan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Timing Sauce by Wai Ching Chan

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image Credits Section holds all necessary photo accreditation details.

Branding by Wai Ching Chan

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Wai Ching Chan Timing Sauce

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Consult the Image Credits Section for information on photo credits.

Wai Ching Chan Branding

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

Timing Sauce Branding Press Releases

Press releases tailored for Timing Sauce are available in the languages: English.

Timing Sauce Branding Media Articles

Our Timing Sauce articles are prepped and available in these languages: Spanish, Korean, Japanese, Russian, Chinese (Mandarin), English, Italian, Portuguese, Turkish, French, Dutch, Hindi, Indonesian, German and Arabic (Standard), ready for your use.

Unique Properties

Visual, Emotion, Stimulate Appetite. Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy. The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.

Production Technology

Label Material: PVC gloss label waterproof

Design Challenge

In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.

Project Duration

Hong Kong

Research

They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.

Inspiration

In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

Project Overview

Timing Sauce Branding has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Wai Ching Chan.

Iron Recognition

Wai Ching Chan was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Timing Sauce Branding.

Wai Ching Chan Press Releases

Our press releases on Wai Ching Chan and their work are made freely available for press members looking to add depth to their content. Immediate access is granted to 1 press releases for all journalists.

Introducing Timing Sauce: A Branding Design Project by Wai Ching Chan

Wai Ching Chan rebrands Timing Sauce to evoke joy and deliciousness through visual identity and packaging

Wai Ching Chan Newsroom

Access Wai Ching Chan Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 118426. Visit Wai Ching Chan's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. You are here: Press Kit / Media Showcase 118426 about Timing Sauce. Additional content is available in Newsroom 180995.