'Timing Sauce' by Wai Ching Chan: Innovation in Branding

Timing Sauce

Branding for Timing Sauce

Re-brand Timing Sauce, from rename, logo, packaging, sales materials and more. increases the brand awareness and professionalism to face the biggest stage. They focused on two directions in the design to promote happiness and deliciousness (Stimulate appetite). The logo was designed with an abstraction to present the Sauce and a yummy face. They used an abstract way to express the Sauce and Yummy faces. The logo aims to bring out a yummy atmosphere when you see it.

Wai Ching Chan 2022 Professional Iron Press Kit № 118426

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Download Press Kit № 118426 Branding for Timing Sauce by Wai Ching Chan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Timing Sauce by Wai Ching Chan

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Branding by Wai Ching Chan

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With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

Wai Ching Chan Timing Sauce

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

Wai Ching Chan Branding

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

Timing Sauce Branding Press Releases

Explore press materials for Timing Sauce, available in languages such as English.

Timing Sauce Branding Media Articles

Access our collection of Timing Sauce articles, ready for use and offered in languages: Spanish, Korean, Japanese, Russian, Chinese (Mandarin), English, Italian, Portuguese, Turkish, French, Dutch, Hindi, Indonesian, German and Arabic (Standard).

Unique Properties

Visual, Emotion, Stimulate Appetite. Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy. The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.

Production Technology

Label Material: PVC gloss label waterproof

Design Challenge

In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.

Project Duration

Hong Kong

Research

They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.

Inspiration

In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

Project Overview

Timing Sauce Branding has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Wai Ching Chan.

Iron Recognition

Wai Ching Chan was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Timing Sauce Branding.

Wai Ching Chan Press Releases

Access a rich repository of press releases on Wai Ching Chan, offered to press and media professionals for unrestricted use in their stories. Journalists can access 1 press releases immediately, ready for your use.

Introducing Timing Sauce: A Branding Design Project by Wai Ching Chan

Wai Ching Chan rebrands Timing Sauce to evoke joy and deliciousness through visual identity and packaging

Wai Ching Chan Newsroom

Explore Wai Ching Chan Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 118426. Navigate Wai Ching Chan's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. You are now viewing Timing Sauce through Press Kit / Media Showcase 118426. Explore more in Newsroom 180995.