'Timing Sauce' by Wai Ching Chan: Innovation in Branding

Timing Sauce

Branding for Timing Sauce

Re-brand Timing Sauce, from rename, logo, packaging, sales materials and more. increases the brand awareness and professionalism to face the biggest stage. They focused on two directions in the design to promote happiness and deliciousness (Stimulate appetite). The logo was designed with an abstraction to present the Sauce and a yummy face. They used an abstract way to express the Sauce and Yummy faces. The logo aims to bring out a yummy atmosphere when you see it.

Wai Ching Chan 2022 Professional Iron Press Kit № 118426

Download Press Kit № 118426

Download Press Kit № 118426 Branding for Timing Sauce by Wai Ching Chan to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Timing Sauce by Wai Ching Chan

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This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

Branding by Wai Ching Chan

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For attribution details, see the Image Credits Section.

Wai Ching Chan Timing Sauce

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For attribution details, see the Image Credits Section.

Wai Ching Chan Branding

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For photo credit information, refer to the Image Credits Section.

Timing Sauce Branding Press Releases

Press resources for Timing Sauce are offered in several languages: English.

Timing Sauce Branding Media Articles

Our Timing Sauce articles are prepped and available in these languages: Spanish, Korean, Japanese, Russian, Chinese (Mandarin), English, Italian, Portuguese, Turkish, French, Dutch, Hindi, Indonesian, German and Arabic (Standard), ready for your use.

Unique Properties

Visual, Emotion, Stimulate Appetite. Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy. The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.

Production Technology

Label Material: PVC gloss label waterproof

Design Challenge

In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.

Project Duration

Hong Kong

Research

They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.

Inspiration

In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

Project Overview

Timing Sauce Branding has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Wai Ching Chan.

Iron Recognition

Wai Ching Chan was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Timing Sauce Branding.

Wai Ching Chan Press Releases

Attention press members and journalists: We offer a collection of press releases on Wai Ching Chan and their notable work, available for your unrestricted use. 1 press releases are now available for immediate access by journalists.

Introducing Timing Sauce: A Branding Design Project by Wai Ching Chan

Wai Ching Chan rebrands Timing Sauce to evoke joy and deliciousness through visual identity and packaging

Wai Ching Chan Newsroom

Wai Ching Chan Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 118426. For a full overview of Wai Ching Chan's accomplishments and media resources, Wai Ching Chan's newsroom is the place to be, offering direct access to a range of materials. You are now viewing the Media Showcase 118426 for Timing Sauce. You will find further content in Newsroom 180995.