Black Beans
Branding for Black Beans
When two award winning Marketing Agencies decided to merge into one, Black Beans was created to join forces in delivering the best digital marketing in Sao Paulo. The challenge was creating an identity matching a premium, elegant, modern logo that depicts its elevated position in the digital market. The logo approval came directly from the agency directors, putting the brand into use immediately.
Download Press Kit № 148476
Download Press Kit № 148476 Branding for Black Beans by Deborah Avila to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Black Beans by Deborah Avila
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Branding by Deborah Avila
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Deborah Avila Black Beans
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Deborah Avila Branding
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Deborah Avila Designer Portrait Photo
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Black BeansBrand Logo
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Deborah Avila Interview
Enhance Your Reporting: Use our interview with Deborah Avila, about 793 words long, in your articles at no extra cost. Immediate download available. Access Deborah Avila Interview Now.
Black Beans Branding Press Releases
Press releases for Black Beans are now accessible in these languages: English.
Black Beans Branding Translations
Offering a diversity of language options for Black Beans translations: Branding EN, Handelsmerk AF, Markimi SQ, ብራንዲንግ AM, العلامة التجارية AR, Բրենդինգը HY, Brendinq AZ, Marka EU, Брэндынг BE, ব্র্যান্ডিং BN, Brendiranje BS, Брандирането BG, Branding MY, Marca CA, Ang Branding CEB, Chizindikiro NY, 品牌 ZY, 品牌 ZH, Branding CO, Brendiranje HR, Branding CS, Branding DA, Branding NL, Markigo EO, Bränding ET, Brändäys FI, La Marque FR, Branndadh GD, Marca GL, ბრენდინგი KA, Branding DE, Το Branding EL, બ્રાન્ડિંગ GU, Mak HT, Sanya Alama HA, Hōʻailona HAW, מיתוג HE, ब्रांडिंग HI, Branding HMN, A Márkaépítés HU, Vörumerki IS, Akara Ngosi IG, Merek ID, Brandáil GA, Marchio IT, ブランディングは JA, Branding JV, ಬ್ರ್ಯಾಂಡಿಂಗ್ KN, Брендинг KK, យីហោ KM, Kuranga RW, 브랜딩은 KO, Branding KU, Брендинг KY, ຍີ່ຫໍ້ LO, Tiones LA, Zīmols LV, Prekės Ženklas LT, Branding LB, Брендирањето MK, Marika MG, Penjenamaan MS, ബ്രാൻഡിംഗ് ML, Branding MT, Waitohu MI, ब्रँडिंग MR, Брэнд MN, ब्रान्डिङ NE, Merkevarebygging NO, ବ୍ରାଣ୍ଡିଂ OR, نښه کول PS, نام تجاری FA, Branding PL, Marca PT, ਬ੍ਰਾਂਡਿੰਗ PA, Branding-Ul RO, Брендинг RU, Fa'ailoga SM, Брендирање SR, Branding SN, Branding SD, Branding SI, Branding SK, Blagovna Znamka SL, Calaamadaynta SO, Branding ST, Marca ES, Branding SU, Chapa SW, Varumärke SV, Ang Pagba-Brand TL, Брендинг TG, பிராண்டிங் TA, Брендлау TT, బ్రాండింగ్ TE, การสร้างแบรนด์ TH, Markalama TR, Marka TK, Брендинг UK, برانڈنگ UR, ماركا UG, Brending UZ, Xây Dựng Thương Hiệu VI, Brandio CY, Branding FY, Uphawu XH, בראַנדינג YI, Iyasọtọ YO, Ukufaka Uphawu ZU, to suit your project's needs.
Black Beans Branding Media Articles
Our Black Beans articles are prepped and available in these languages: French, Portuguese, Dutch, Hindi, Korean, Japanese, Russian, Turkish, Arabic (Standard), Spanish, English, Chinese (Mandarin), German, Indonesian and Italian, ready for your use.
Unique Properties
Black Beans is a new agency born from merging the best two marketing companies in Sao Paulo, Brazil. The name Black Beans came from the idea of putting more water when cooking, which means cooking great ideas together and making them last longer. The challenge was to create a logo and identity that portrays premium, bold and robust capabilities within the digital market. The result was an elegant, strong, and versatile logo and identity.
Tags
Brand identity, Modern Design, Logo creation, Logo identity
Production Technology
Adobe Illustrator software was used for the creation of the logo. There, the typography was chosen and drawn accordingly to the brand's meaning. The colors were selected, and the patterns were illustrated. In the final, Adobe Photoshop software was used to create mockups for the images with the brand and also a presentation for the client's approval.
Design Challenge
Initially, the challenge was to direct the new name into something related to flame, hence the two previous logos have flames in them. Eventually, the strongest idea was that of using beans and their powerful, strong meaning as nutrition for every Brazilian family. The next challenge was to create a logo and identity matching a premium and modern visual in only two days.
Project Duration
The naming task took two months. After the company's directors, teams, and I chose the name, the deadline to create a logo and visual identity was very tight. In two days, the logo was created and approved by the whole company.
Operation Flow
This brand design is for Black Beans marketing agency only use. There was a blend between two strong agencies in Sao Paulo, Brazil, and from this union, Black Beans was born. The brand’s design matches its new creative direction, portraying an elegant, modern, and sophisticated brand identity. It is already in use by the agency, with its goal of finding clients that match the new brand’s modern style.
Research
The research for the logo creation was mostly using the online platforms Dribbble and Behance. There, I searched for inspirations in design that would match the new brand’s meaning. I only had two days to create this new brand, which characterizes it as a very fast paced, although very analytical, and thorough process. The results were the best possible, and the logo was approved by all and put to use immediately.
Inspiration
Beans are the essential, basic nutrition to all Brazilian families. It is a superfood that is strong and indispensable. There is why the logo needed to be as bold as its meaning. Modern and elegant premium brands, such as Uber and Mastercard, served as great inspirations for their simplicity and minimalism. The research took one full day, and the next day was spent creating the brand itself.
Image Credits
Logo proprietor: Black Beans Digital Marketing Mockups used in all images: Creative Market Video Credits: Black Beans Digital Marketing
Project Overview
Black Beans Branding has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Deborah Avila was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Black Beans Branding.
Deborah Avila Press Releases
Explore the world of Deborah Avila through our press releases, designed for media members to use freely and enrich your content. Unlock 1 press releases now, directly accessible to journalists.
Black Beans Unveils Bold and Elegant Brand Identity
Deborah Avila, the Art Director and Graphic Designer, unveils the new brand identity for Black Beans, a merging of two top marketing companies in Sao Paulo, Brazil, reflecting a modern and sophisticated design.
Deborah Avila Newsroom
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