Branding for Cansu Dagbagli Ferreira
Onshore Roasters brand identity reflects the harmony of luxury, nature, and sustainability. The logo unites a coffee bean, sunbeams, and waves, embodying the ritual of a perfect morning at sea. A carefully chosen earthy palette and recycled paper packaging reinforce the commitment of the brand to elegance and eco conscious values. Inspired by the yachting lifestyle, the design balances simplicity and sophistication, creating a seamless connection between quality coffee and the open waters.
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Download Press Kit № 168645 Branding for Cansu Dagbagli Ferreira by Cansu Dagbagli Ferreira to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
coffee, yacht, sea, logo design, branding, packaging
The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
From September 2023 to March 2024 France
Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
Onshore Roasters Branding has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
For design images and photos please credit Cansu Dagbagli Ferreira.
Cansu Dagbagli Ferreira was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Onshore Roasters Branding.
Access a rich repository of press releases on Cansu Dagbagli Ferreira, offered to press and media professionals for unrestricted use in their stories. Immediate access is granted to 4 press releases for all journalists.
Discover outstanding design and award-winning initiatives in the Cansu Dagbagli Ferreira Newsroom.
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