Ecohiny
Branding for Cansu Dagbagli Ferreira
Can a toilet paper brand be cool and fun? EcoHiny is 100% organic bamboo, FSC certified and as eco-friendly as possible. The brand symbol is a peach, colors and typeface choices reflect the fun, natural and the soft nature of the product. Aim was to differentiate the brand from others on the market by using a unique color palette. Deep blueish green hue, paired with peach, gives a playful personality, also conveys a sense of eco-friendliness and sustainability. These design choices communicate with the target customer group instantly and creates a bond between the brand and the customer.
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Download Press Kit № 152882 Branding for Cansu Dagbagli Ferreira by Cansu Dagbagli Ferreira to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Ecohiny by Cansu Dagbagli Ferreira
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Branding by Cansu Dagbagli Ferreira
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Cansu Dagbagli Ferreira Ecohiny
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Cansu Dagbagli Ferreira Branding
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Cansu Dagbagli Ferreira Designer Portrait Photo
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Cansu Dagbagli FerreiraBrand Logo
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Cansu Dagbagli Ferreira Interview
Interview Opportunity: Access an exclusive interview with Cansu Dagbagli Ferreira, spanning approximately 977 words, free for journalistic use. Download available now. Access Cansu Dagbagli Ferreira Interview Now.
Ecohiny Branding Press Releases
Press releases tailored for Ecohiny are available in the languages: English.
Ecohiny Branding Translations
We're happy to provide translations of Ecohiny in numerous languages, including: Merkbou AF, Brendim SQ, ብራንዲንግ AM, الهوية التجارية AR, Բրենդինգ HY, ব্ৰেণ্ডিং AS, Brendinq AZ, Marka-diseinua EU, Брэндынг BE, ব্র্যান্ডিং BN, Brendiranje BS, Брандинг BG, ဘရန်ဒ်တည်ဆောက်ခြင်း MY, Branding CA, Branding CEB, Kupanga Dzina la Malonda NY, 品牌設計 ZY, 品牌设计 ZH, Marca CO, Brendiranje HR, Branding CS, Branding DA, Branding NL, Markado EO, Bränding ET, Brändäys FI, Image de marque FR, Branndadh GD, Branding GL, ბრენდინგი KA, Branding DE, Ταυτότητα Επωνυμίας EL, Branding GN, બ્રાન્ડિંગ GU, Imaj Mak HT, Tsarin Alamar Kasuwanci HA, Hōʻailona HAW, מיתוג HE, ब्रांडिंग HI, Kev Tsim Hom Lag Luam HMN, Arculattervezés HU, Vörumerkjavinna IS, Ịkpụzi Akara IG, Branding ID, Brandáil GA, Branding IT, ブランディング JA, Branding JV, ಬ್ರಾಂಡಿಂಗ್ KN, Брендинг KK, ការបង្កើតអត្តសញ្ញាណម៉ាក KM, Irangamurwi RW, 브랜딩 KO, براندینگ KU, Брендинг KY, ການອອກແບບຕາໝາຍການຄ້າ LO, Notatio LA, Brendings LV, Prekės ženklo kūrimas LT, Markidentitéit LB, Брендирање MK, Fananganana marika MG, Penjenamaan MS, ബ്രാൻഡിംഗ് ML, Branding MT, Waitohu MI, ब्रँडिंग MR, Брэндийн дизайн MN, ब्रान्डिङ NE, Merkevarebygging NO, Merkevareidentitet NB, Identitat de Marca OC, ବ୍ରାଣ୍ଡିଂ OR, برانډنګ PS, برندسازی FA, Branding PL, Identidade de Marca PT, ਬ੍ਰਾਂਡਿੰਗ PA, Marca ruwana QU, Branding RO, Брендинг RU, Fa'ailoga Pisinisi SM, ब्रांड-निर्माणम् SA, Brending SR, Kugadzira Chimiro cheBrand SN, برانڊنگ SD, සන්නාමකරණය SI, Tvorba značky SK, Oblikovanje blagovne znamke SL, Sumaddeyn SO, Tlhahiso ya Letshwao la Kgwebo ST, Identidad de Marca ES, Pamerekkeun SU, Uundaji wa Chapa SW, Varumärkning SV, Branding TL, Брендинг TG, பிராண்டிங் TA, Брендинг TT, బ్రాండింగ్ TE, การออกแบบแบรนด์ TH, ብራንዲንግ TI, ཚོང་རྟགས་བཟོ་སྐྲུན། BO, Marka Kimliği TR, Brending TK, Брендинг UK, برانڈنگ UR, ماركا شەكىللەندۈرۈش UG, Brending UZ, Thiết kế Thương hiệu VI, Brandio CY, Branding FY, Ukudala Uphawu Lweshishini XH, בראַנדינג YI, Àmì Ọjà YO, Ukwakha Uphawu ZU, Branding EN.
Ecohiny Branding Media Articles
Our articles on Ecohiny, prepared for immediate use, are offered in several languages, including English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Arabic (Standard), Turkish, Korean, Russian and Hindi.
Unique Properties
ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Tags
bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology
The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge
The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Project Duration
Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow
Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.
Research
A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration
We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Overview
Ecohiny Branding has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Cansu Dagbagli Ferreira.
Silver Recognition
Cansu Dagbagli Ferreira was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Ecohiny Branding.
Cansu Dagbagli Ferreira Press Releases
Media members, dive into our press releases on Cansu Dagbagli Ferreira's work, ready for you to use and enhance your journalistic content. Journalists, gain instant access to 7 press releases today.
Introducing ecoHiny: A Playful and Sustainable Branding for Bamboo Toilet Paper
Ecohiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather, designed by Cansu Dagbagli Ferreira, a renowned brand designer from France. The brand's unique color palette and minimal approach convey a sense of eco-friendliness and sustainability, setting it apart in the market. The project started in April 2022 and finished in April 2023, with the products being launched in May 2023.
Cansu Dagbagli Ferreira Newsroom
Discover outstanding design and award-winning initiatives in the Cansu Dagbagli Ferreira Newsroom.
