Branding
Ecohiny

Branding for Cansu Dagbagli Ferreira

Can a toilet paper brand be cool and fun? EcoHiny is 100% organic bamboo, FSC certified and as eco-friendly as possible. The brand symbol is a peach, colors and typeface choices reflect the fun, natural and the soft nature of the product. Aim was to differentiate the brand from others on the market by using a unique color palette. Deep blueish green hue, paired with peach, gives a playful personality, also conveys a sense of eco-friendliness and sustainability. These design choices communicate with the target customer group instantly and creates a bond between the brand and the customer.

Cansu Dagbagli Ferreira 2024 Professional Silver Press Kit № 152882

Download Press Kit № 152882

Download Press Kit № 152882 Branding for Cansu Dagbagli Ferreira by Cansu Dagbagli Ferreira to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Ecohiny by Cansu Dagbagli Ferreira
Ecohiny by Cansu Dagbagli Ferreira

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Acknowledgements for photographs are in the Image Credits Section.

Branding by Cansu Dagbagli Ferreira
Branding by Cansu Dagbagli Ferreira

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For photo credit information, refer to the Image Credits Section.

Cansu Dagbagli Ferreira Ecohiny
Cansu Dagbagli Ferreira Ecohiny

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For photo credit information, refer to the Image Credits Section.

Cansu Dagbagli Ferreira Branding
Cansu Dagbagli Ferreira Branding

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image Credits Section holds all necessary photo accreditation details.

Cansu Dagbagli Ferreira Designer Portrait Photo
Cansu Dagbagli Ferreira Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image attributions can be found in the Image Credits Section.

Cansu Dagbagli FerreiraBrand Logo
Cansu Dagbagli FerreiraBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Unique Properties

ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.

Tags

bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design

Production Technology

The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.

Design Challenge

The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.

Project Duration

Project started in April 2022 and finished in April 2023. The products were launched in May 2023

Operation Flow

Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.

Research

A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.

Inspiration

We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.

Project Overview

Ecohiny Branding has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Cansu Dagbagli Ferreira.

Cansu Dagbagli Ferreira Designer Portrait Photo Award Logo
Silver Recognition

Cansu Dagbagli Ferreira was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work Ecohiny Branding.

DesignPRWire
Cansu Dagbagli Ferreira Press Releases

Numerous press releases on Cansu Dagbagli Ferreira and their achievements are at your disposal, inviting press members to use them freely in their coverage. Immediate access is granted to 1 press releases for all journalists.


Cansu Dagbagli Ferreira Designer Portrait Photo
Cansu Dagbagli Ferreira Newsroom

Visit Cansu Dagbagli Ferreira Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 152882. Navigate Cansu Dagbagli Ferreira's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. This is Press Kit / Media Showcase 152882 featuring the Ecohiny. For more in-depth materials, see Newsroom 340188.

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