Beverage for PepsiCo Design & Innovation
Download Press Kit № 118643
Download Press Kit № 118643 Beverage for PepsiCo Design & Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Availability alert: Press releases for PepsiCo Design and Innovation in languages including English.
Ready for your features: articles on PepsiCo Design and Innovation in various languages, including Hindi, Turkish, Arabic (Standard), French, Portuguese, Dutch, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Spanish, Italian, German and English.
Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
Packaging, Beverage
Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
PepsiCo Design and Innovation Beverage has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
For design images and photos please credit PepsiCo Design and Innovation.
PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work PepsiCo Design and Innovation Beverage.
We provide a series of press releases on PepsiCo Design and Innovation that journalists and press members can freely incorporate into their narratives. For immediate journalistic use: 50 press releases are available right now.
PepsiCo Design & Innovation Unveils Adrenaline Game Fuel, a Special Edition Beverage Celebrating Gaming Culture
Visit PepsiCo Design and Innovation Newsroom for an inside look at exceptional design and award-winning projects.
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
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