'Game Fuel ' by PepsiCo Design and Innovation: Innovation in Beverage

Game Fuel

Beverage for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Golden Press Kit № 118643

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Download Press Kit № 118643 Beverage for PepsiCo Design & Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Game Fuel by PepsiCo Design and Innovation

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Beverage by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Game Fuel

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Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

PepsiCo Design amp Innovation Brand Logo

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Game Fuel Beverage Press Releases

Explore press materials for Game Fuel , available in languages such as English.

Game Fuel Beverage Media Articles

Access our collection of Game Fuel articles, ready for use and offered in languages: Italian, German, Hindi, French, Portuguese, Dutch, Turkish, Spanish, English, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin) and Arabic (Standard).

Unique Properties

Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.

Inspiration

Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.

Project Overview

Game Fuel Beverage has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Golden Recognition

PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Game Fuel Beverage.

PepsiCo Design and Innovation Press Releases

Our press releases on PepsiCo Design and Innovation and their work are made freely available for press members looking to add depth to their content. Instantly access 39 press releases, available exclusively for journalists.

Introducing Adrenaline Game Fuel: A New Era in Gaming Beverages

PepsiCo Design & Innovation Unveils Adrenaline Game Fuel, a Special Edition Beverage Celebrating Gaming Culture

PepsiCo Design and Innovation Newsroom

Visit PepsiCo Design and Innovation Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 118643. For a full overview of PepsiCo Design and Innovation's accomplishments and media resources, PepsiCo Design and Innovation's newsroom is the place to be, offering direct access to a range of materials. You are here: Press Kit / Media Showcase 118643 about Game Fuel . Additional content is available in Newsroom 133313.