'Pepsi X SHFW' by PepsiCo Design and Innovation: Innovation in Beverage

Pepsi X SHFW

Beverage for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Silver Press Kit № 118931

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Download Press Kit № 118931 Beverage for PepsiCo Design & Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi SHFW by PepsiCo Design and Innovation

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Beverage by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Pepsi SHFW

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This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

PepsiCo Design amp Innovation Brand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

Pepsi X SHFW Beverage Press Releases

Access press releases crafted for Pepsi X SHFW in these languages: English.

Pepsi X SHFW Beverage Media Articles

For immediate use: Pepsi X SHFW articles, available in languages such as Arabic (Standard), Hindi, Turkish, Portuguese, Dutch, Korean, Spanish, English, Italian, German, French, Indonesian, Japanese, Russian and Chinese (Mandarin), to enrich your content.

Unique Properties

For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.

Inspiration

The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.

Project Overview

Pepsi X SHFW Beverage has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Silver Recognition

PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Pepsi X SHFW Beverage.

PepsiCo Design and Innovation Press Releases

Numerous press releases on PepsiCo Design and Innovation and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 50 press releases for journalists.

Pepsi X SHFW Limited Edition Can Unveiled at Shanghai Fashion Week

PepsiCo Design & Innovation presents the limited edition can at Shanghai Fashion Week, celebrating diversity and self-expression

PepsiCo Design and Innovation Newsroom

Discover outstanding design and award-winning initiatives in the PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 118931. Uncover the depth of PepsiCo Design and Innovation's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are now viewing the Media Showcase 118931 for Pepsi X SHFW. You will find further content in Newsroom 133313.