'Lipton Avant Garde Special Art Edition' by PepsiCo Design and Innovation: Innovation in Beverage

Lipton Avant Garde Special Art Edition

Beverage for PepsiCo Design & Innovation

PepsiCo Design and Innovation 2021 Agency Golden Press Kit № 118899

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Lipton Avant Garde Special Art Edition by PepsiCo Design and Innovation

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Beverage by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Lipton Avant Garde Special Art Edition

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Lipton Avant Garde Special Art Edition Beverage Press Releases

For Lipton Avant Garde Special Art Edition, we offer press releases in multiple languages, including: English.

Lipton Avant Garde Special Art Edition Beverage Media Articles

Access our collection of Lipton Avant Garde Special Art Edition articles, ready for use and offered in languages: German, Arabic (Standard), Turkish, Korean, French, Portuguese, Russian, Hindi, Indonesian, Japanese, Chinese (Mandarin), English, Spanish, Italian and Dutch.

Unique Properties

Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.

Inspiration

Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.

Project Overview

Lipton Avant Garde Special Art Edition Beverage has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Golden Recognition

PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Lipton Avant Garde Special Art Edition Beverage.

PepsiCo Design and Innovation Press Releases

Explore the world of PepsiCo Design and Innovation through our press releases, designed for media members to use freely and enrich your content. Press members can now immediately access 39 press releases.

Lipton Avant Garde Special Art Edition Unveiled by PepsiCo Design & Innovation

PepsiCo Design & Innovation Introduces Lipton Avant Garde Special Art Edition in Russia

PepsiCo Design and Innovation Newsroom

Visit PepsiCo Design and Innovation Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 118899. Dive into PepsiCo Design and Innovation's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are here: Press Kit / Media Showcase 118899 about Lipton Avant Garde Special Art Edition. Additional content is available in Newsroom 133313.