Arminda Cachaca
Brazilian Spirit Packaging for ARBO design
Strictly handcrafted, Arminda Cachaca is an organic production, made by sugar cane grown with no addition of fertilizers, pesticides or herbicides. The Brazilian spirit made with focus on the premium export productsand its packaging brings a logistic innovation, which allow to export in a sustainable and optimized way and as result, increasing profitability. The triangular neckless shape saves 42 percent on the container’s volumetric space, which amplifies the efficiency during the logistics stage through the clever use of the space.
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Arminda Cachaca by ARBO design
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Brazilian Spirit Packaging by ARBO design
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ARBO design Arminda Cachaca
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ARBO design Brazilian Spirit Packaging
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Arminda Cachaca Brazilian Spirit Packaging Press Releases
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Arminda Cachaca Brazilian Spirit Packaging Media Articles
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Unique Properties
Arminda Cachaca is a Brazilian spirit made with focus on the premium products export. The main concept is to use the design process to create meaning innovation on logistics, where gain the maximum space on container volume is the basic goal. In that way, the triangular neckless shape saves 42 percent on the containers volumetric space, which amplifies the efficiency during the logistics stage through the clever use of the space, stacking containers organization, decreasing the empty spaces.
Tags
Premium Spirit, Cachaca, Brazilian Premium Experience, Brazilian Heritage
Production Technology
Produced from pottery as traditional process of filling bottle back to the 16th century. The ceramic use, brings benefits in socioeconomic and sustainability terms. Initially, the local production stimulates economy, creating jobs, generating wealth and technological evolution. In addition, the dry firing process uses prepared clay with carbonate-free mass, recycled, consumes 25 percent less resources during firing and combined to natural drying, allows the generation of carbon credits.
Design Challenge
The use of design to innovate over unconventional logistics. The main concept is to use the design process to create meaning innovation, and the triangular neckless shape saves volumetric space. This process demonstrates the design power in benefits of the business strategy, adding value, expanding the product margins and helping to increase the product profitability. Also the tradition heritage rescue is an important differential during this process that shows the best of Brazil to the world.
Project Duration
The project started in July 2020 in Curitiba, Brazil and finishes in February 2021. All project and developments has been made in Brazil with local resources and raw materials.
Operation Flow
The triangular neckless shape allows the intelligent use of spaces. The surfaces contact allows a perfect fit and reduces the empty spaces among bottles, increasing the logistic capacity up to 42 percent. The design allows the material reduction, decreasing the bottle weight. The use of resources improvement grants efficiency on the life cycle, where less weight and space used for transportation decrease the use of secondary resources, such as carbon emission during transportation or packaging use.
Research
Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through immersive process including consumer, designers and multidisciplinary teams (marketing, engineer, anthropology, etc.). Objective: Bring innovation and differentiation. Method: Consumer-Centric Insights with Design based approach to solving problems. Steps: Research (map and understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.
Inspiration
Cachaca, a sugar cane distilled spirit, is the first industrial product in colonial Brazil and until today, considered the most Brazilian of all products. Between generation, the memory of Armindas, immigrant workforce symbol, recounts the Brazilian economic cycle since the 16th century and brings the historic product heritage to the present days. This historic weight is recreated through design, bringing those concepts to the contemporary world, in a mix of traditionalism and innovation.
Image Credits
Image #01: ARBO design and Karolina Grabowska from Pexels Image #02: ARBO design and Pixabay from Pexels Image #03: ARBO design Image #04: ARBO design and Shutterstock Image #05: ARBO design and Shutterstock
Project Overview
Arminda Cachaca Brazilian Spirit Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
ARBO design was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Arminda Cachaca Brazilian Spirit Packaging.
ARBO design Press Releases
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ARBO design Unveils Arminda Cachaca: Brazilian Spirit Packaging Innovation
ARBO design introduces Arminda Cachaca, a premium Brazilian spirit packaging that innovates the logistics process, combining tradition and sustainability.
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