System

BX Design Renewal for SYSTEM

This brand covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, designers intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.

Download Press Kit № 119749

Download Press Kit № 119749 BX Design Renewal for SYSTEM by Plus X to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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System by Plus X

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BX Design Renewal by Plus X

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Plus X System

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Plus X BX Design Renewal

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SYSTEMBrand Logo

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System BX Design Renewal Press Releases

Press releases for System are now accessible in these languages: English.

System BX Design Renewal Media Articles

Utilize our prepared articles to feature System, available in the languages: Italian, German, French, Portuguese, Korean, Indonesian, Japanese, Russian, Spanish, English, Dutch, Turkish, Arabic (Standard), Chinese (Mandarin) and Hindi.

Unique Properties

System covers all genders, and it aims to make anyone stand out no matter what clothes they wear. Thus, we intend to make this design as neutral and as clean as the air as possible. In addition, a module indicating Attitude is applied to all contacts where System meets its customers, such as advertisements, tags, and packing materials, to firmly create System's visual identity.

Tags

Advanced, Last Detail, Balanced, Neutral, Essential, Refined

Production Technology

1. Brand Value Platform The core value of System is defined as “Spirit Chic.” 2. Visual Identity and Brand Design Element Development SYSTEM is not just a brand that sells clothes but a brand that helps people live with a better attitude every moment of their life. We draw the design concept of “Attitude Archive,” meaning “a place of storing all attitudes.” 3. Brand Experience Design With the concept, logos, colors, typefaces, and key visuals are set and used in the right place to provide SYSTEM’s unique brand experiences.

Design Challenge

System is not a brand that makes clothes targeting a specific class, but a brand that produces clothes fitting all TPO. Thus, it was difficult to clearly define its identity. We had tough situations before defining its design concept, called “ATTITUDE ARCHIVE.” However, after we found the definition, all processes were smoothly conducted based on the fixed concept.

Project Duration

This project proceeded for 8 months in Seoul, South Korea.

Operation Flow

Modules in the form of dividing squares in half are highly used in all touchpoints, including tags, labels, and advertisements. In addition, one module indicates “Attitude,” but if multiple modules are attached, a new meaning, “Attitude Archive,” can be delivered so that it is good to expand the meaning.

Research

Interviews with System members were conducted. They said they did not just make clothes but imagined the mind and attitude of consumers and manufactured clothes while even considering the size of a needle and the thickness of a thread. Through the interviews, we got a hint of the design concept, Attitude Archive. In addition, we found that the fashion market tended to build a minimal and highly utilized identity in consideration of the mobile environment through a survey of competitors in the same industry. We intend to apply the situation to a new identity of System.

Inspiration

System is a clothing brand made to fit a wide spectrum of people’s daily lives with the help of the brand's careful considerations. We define System as “a place storing attitudes responding to various moments beyond style” and create a design concept called “Attitude Archive.” Based on one module, meaning one moment and one attitude, various modules express Attitude Archive.

Project Overview

System BX Design Renewal has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Plus X.

Iron Recognition

Plus X was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work System BX Design Renewal.

Plus X Press Releases

Explore the world of Plus X through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 3 press releases for journalists.

Plus X Unveils System: A Neutral and Essential Clothing Brand with Attitude Archive Concept

Plus X introduces System, a clothing brand designed to fit a wide spectrum of people’s daily lives with the concept of "Attitude Archive," aiming to make anyone stand out, regardless of what they wear.

Plus X Newsroom

Dive into Plus X Newsroom to explore celebrated designs and projects.