Brand eXperience Design
Episode

Brand eXperience Design for SK D&D EPISODE

The overall brand design encompasses and portrays an organic place that can capture various kinds of episodes of life in keeping with the brand name, which signifies a place where people who seek a diversified lifestyle gather together to create new stories. In order to express such brand characteristics, we created designs that can be flexibly modified, for a design system and brand experience that can exhibit the full spectrum of the brand's experiential nature.

Plus X 2021 Agency Bronze Press Kit № 119730

Download Press Kit № 119730

Download Press Kit № 119730 Brand eXperience Design for SK D&D EPISODE by Plus X to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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EP by Plus X
EP by Plus X

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

Brand eXperience Design by Plus X
Brand eXperience Design by Plus X

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image attributions can be found in the Image Credits Section.

Plus X EP
Plus X EP

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Plus X Brand eXperience Design
Plus X Brand eXperience Design

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

SK D amp D EPISODEBrand Logo
SK D amp D EPISODEBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Episode Brand eXperience Design Press Releases

Explore press materials for Episode , available in languages such as English.


Press Kit
Episode Brand eXperience Design Media Articles

Explore our ready-to-use articles on Episode , available in multiple languages: Turkish, Arabic (Standard), Indonesian, Dutch, Hindi, Korean, English, Spanish, Japanese, Russian, Chinese (Mandarin), Italian, German, French and Portuguese, for your feature stories.


Unique Properties

Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.

Tags

Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering

Production Technology

1. Brand Value Platform It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.” 2. Visual Identity and Brand Design Element Development The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts. 3. Brand Experience Design From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences.

Design Challenge

Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.

Project Duration

The project proceeded for 4 months in Seoul, South Korea.

Operation Flow

The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.

Research

SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.

Inspiration

Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.

Project Overview

Episode Brand eXperience Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Plus X.

 Award Logo
Bronze Recognition

Plus X was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Episode Brand eXperience Design.

DesignPRWire
Plus X Press Releases

Access a rich repository of press releases on Plus X, offered to press and media professionals for unrestricted use in their stories. Immediate access is granted to 3 press releases for all journalists.


Introducing Episode: A User-Centered Residential Platform by Plus X

Revolutionizing Residential Spaces with Episode, a Flexible and User-Centered Design


Newsroom
Plus X Newsroom

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You are currently viewing Media Showcase № 119730. For a full overview of Plus X's accomplishments and media resources, Plus X's newsroom is the place to be, offering direct access to a range of materials. You are now viewing the Media Showcase 119730 for Episode . You will find further content in Newsroom 221198.

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