Have A Good Tea

Package for Zikkichi Co.,Ltd.

In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. Toshiki Okada created the package with a landscape to complement the cherry blossom and night cherry blossom flavors. He added hand-painted watercolors to the simple artwork to create a mix of modern and traditional designs.

Download Press Kit № 119804

Download Press Kit № 119804 Package for Zikkichi Co.,Ltd. by Toshiki Okada to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Have A Good Tea by Toshiki Okada

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Package by Toshiki Okada

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Toshiki Okada Have A Good Tea

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Toshiki Okada Package

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Toshiki Okada Designer Portrait Photo

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Zikkichi Co Ltd Brand Logo

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Have A Good Tea Package Press Releases

For Have A Good Tea, find press releases in a variety of languages: English.

Have A Good Tea Package Media Articles

For immediate use: Have A Good Tea articles, available in languages such as Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), French, English, Spanish, Turkish, Arabic (Standard), German, Hindi, Portuguese, Italian and Dutch, to enrich your content.

Unique Properties

In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape. By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.

Tags

Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design

Production Technology

To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used. The product logo area is embossed to differentiate its outline from the background illustration. The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.

Design Challenge

The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.

Project Duration

This project started in october 2018 in Kawagoe and finished in February 2019.

Operation Flow

The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.

Research

This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.

Inspiration

Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients. The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.

Image Credits

All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada

Project Overview

Have A Good Tea Package has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Toshiki Okada was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Have A Good Tea Package.

Toshiki Okada Press Releases

Journalists and media members can enrich their content with our press releases on Toshiki Okada, available for free use. Journalists can access 2 press releases immediately, ready for your use.

Introducing "Have A Good Tea" - A Stunning Package Design Inspired by Japanese Cherry Blossoms

Award-Winning Designer Toshiki Okada Unveils a Unique Package Design Inspired by the Scenic Beauty of Kawagoe

Toshiki Okada Newsroom

Visit Toshiki Okada Newsroom for an inside look at exceptional design and award-winning projects.