Wu Xing
Package for Huyu
The series of work Wu Xing use animals as a interpretation and categorize as five elements according to their characteristics. Among them, to emphasize the cycle of symbiosis in Wu Xing, designers added the sunrise and the sunset in each illustration, representing the beginning and the end of the day. The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card can be fully displayed.
Download Press Kit № 127379
Download Press Kit № 127379 Package for Huyu by Siwei Lai to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Wu Xing by Siwei Lai
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Package by Siwei Lai
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Siwei Lai Wu Xing
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Siwei Lai Package
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HuyuBrand Logo
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Wu Xing Package Press Releases
Press releases for Wu Xing are now accessible in these languages: English.
Wu Xing Package Media Articles
Utilize our prepared articles to feature Wu Xing, available in the languages: Spanish, Indonesian, Hindi, Turkish, Arabic (Standard), Korean, Japanese, Russian, Chinese (Mandarin), English, Italian, German, French, Portuguese and Dutch.
Unique Properties
The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.
Tags
Visual Identity, packaging structure, printed matter
Design Challenge
In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.
Project Duration
The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.
Research
Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.
Inspiration
This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.
Project Overview
Wu Xing Package has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Siwei Lai.
Silver Recognition
Siwei Lai was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Wu Xing Package.
Siwei Lai Press Releases
Attention press members and journalists: We offer a collection of press releases on Siwei Lai and their notable work, available for your unrestricted use. 2 press releases are now available for immediate access by journalists.
Siwei Lai's "Wu Xing" Package Design Wins Silver A' Design Award
Taiwanese designer Siwei Lai's "Wu Xing" package design, inspired by the five elements and featuring a unique display structure, wins the Silver A' Design Award in 2022.
Siwei Lai Newsroom
Discover outstanding design and award-winning initiatives in the Siwei Lai Newsroom.
