Alishan Forest
Aesthetic Event Proposals for Chiayi Forest District Office - Forestry Bureau
The Aesthetic Proposal for Seasonal Forest dismisses local government's stereotypes of forest management. People start to explore the forest with three new concepts: Respect – The Harmony of Human and Nature, Aesthetics – The Balm of Art and Forest, and "Coexistence – The Reciprocity of Species and Forest.
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Alishan Forest by SHAN MAI FOOD
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Aesthetic Event Proposals by SHAN MAI FOOD
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SHAN MAI FOOD Alishan Forest
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SHAN MAI FOOD Aesthetic Event Proposals
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Alishan Forest Aesthetic Event Proposals Press Releases
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Alishan Forest Aesthetic Event Proposals Media Articles
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Unique Properties
To capsize people's archaic idea that Forest Recreation Area is only for "Forest Conservation and Healthy Hiking," The Aesthetic Proposal for Seasonal Forest led the local government out of the erstwhile manners in forest management. People now started to explore the forest with three new dimensions: "Respect – The Harmony of Human and Nature," "Aesthetics – The Balm of Art and Forest," and "Coexistence – The Reciprocity of Species and Forest."
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#AlishanNationalForestRecreationArea #ForestExperiences #theAestheticProposalforSeasonalForest #CIS #SocialImpact #TravelduringPandemic
Production Technology
We designed four aesthetic events— "Spring, Floral Concerts between Cherry Blossoms," "Summer, The Forest Cinema Under Sacred Trees," "Autumn, The Painting Party in Maple Forest," and "Winter, The Sunrise Picnic on Grass," in response to four seasonal features of Alishan: flowers, sacred trees, maple and sunrise. Through serial aesthetic experiences in sound, vision, touch and feel, people immersed themselves in woods without forgetting the importance of coexistence with nature.
Design Challenge
Alishan is known for its diverse sceneries, sunrise, cloud sea, sacred trees, railways, etc. However, it lacks annual quintessential events and marketing strategies. Ever since the Alishan National Forest Recreation Area was established, there was always the same activity every year. While Alishan was undergoing a tourism transformation, it encountered the outbreak of the Covid-19 pandemic. Therefore, how to subvert people's stereotypes for Alishan and create a brand-new traveling experience for people during the pandemic were two major challenges for our proposal.
Project Duration
The project started in January 2020 and finished in December 2020 in Alishan National Forest Recreation Area. "Spring, Floral Concerts between Cherry Blossoms" on March 10, 2020 "Summer, The Forest Cinema Under Sacred Trees" on August 8, 2020 "Autumn, The Painting Party in Maple Forest" on October 9, 2020 "Winter, The Sunrise Picnic on Grass" on November 14, 2020
Operation Flow
We tailor forest events based on seasons, terrains and cultures. Spring, the violinist leads people along the cherry blossom trail with dulcet melodies. Summer, with Bluetooth earphones, people watch a movie under the sacred trees without disturbing the night ecosystem. Autumn, people attend a painting party in transparent houses. The colorful houses later become the pop-up installation art that blends into the forest. Winter, in sunrise, people enjoy a forest picnic without creating pollution. Four aesthetic forest events teach people the importance of coexistence by: 1. Knowledge for forest 2. Respect for forest 3. Relaxation with forest.
Research
The forest not only can regulate weather, clear the air and hinder air pollution, but it also consists of ecosystem diversity and provides social and economic benefits. This proposal inspires people with deference for the forest through serial aesthetic events with forest knowledge. By word-of-mouth publicity, people initiate their balmy seasonal visits to Alishan. With different aesthetic cultures, regular seasonal trips and revisits, this proposal creates a benevolence cycle for the forest.
Inspiration
Alishan National Forest Recreation Area, known for its ecosystem diversity, was founded in 2001. In the past decades, Alishan, in the face of increasing elderly tourists, was shrouded with an old-fashioned image. In the transformation process, Alisan faced the biggest challenge of the COVID-19 pandemic outbreak in 2020. To respond to such a challenge, we proposed "The Aesthetic Proposal for Seasonal Forest," which brought artistic experiences to the Alishan forest in four seasons. Through serial activities in art, ecology and traveling, people explored the Spring, Summer, Autumn, and Winter Alishan forest in a brand-new way. In this project, Alishan underwent a tourism makeover, turned into an exit for people miserably latched in the post-pandemic period, and successfully attracted tourists at different ages.
Project Overview
Alishan Forest Aesthetic Event Proposals has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit SHAN MAI FOOD.
Silver Recognition
SHAN MAI FOOD was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Alishan Forest Aesthetic Event Proposals.
SHAN MAI FOOD Press Releases
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Alishan Forest: The Aesthetic Proposal for Seasonal Forest by SHAN MAI FOOD
SHAN MAI FOOD Unveils Alishan Forest Transformation Project
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