Brand Identity
Dragonpass

Brand Identity for DragonPassCompanyLimited

This case is a reshaping of Dragonpass's brand system, with deepened transformation of the brand style, brand VI, and their applications. The addition of brand colors aligns with Dragonpass's strategic inclination for diversified development. By pairing it with visual symbols created based on the brand's original concepts and cultural values, the entire system gains cultural universality and high interactivity, contributing to the overall image upgrade and evolution of the brand.

Mtc Brand Consultancy 2023 Agency Silver Press Kit № 150900

Download Press Kit № 150900

Download Press Kit № 150900 Brand Identity for DragonPassCompanyLimited by Mtc Brand Consultancy to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Dragonpass by Mtc Brand Consultancy
Dragonpass by Mtc Brand Consultancy

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

Brand Identity by Mtc Brand Consultancy
Brand Identity by Mtc Brand Consultancy

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Details on photo contributions are located in the Image Credits Section.

Mtc Brand Consultancy Dragonpass
Mtc Brand Consultancy Dragonpass

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image attributions can be found in the Image Credits Section.

Mtc Brand Consultancy Brand Identity
Mtc Brand Consultancy Brand Identity

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

DragonPassCompanyLimitedBrand Logo
DragonPassCompanyLimitedBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Details on photo contributions are located in the Image Credits Section.

Design Newswire
Dragonpass Brand Identity Press Releases

Our Dragonpass press releases are ready in languages: English, for your convenience.


Press Kit
Dragonpass Brand Identity Media Articles

Utilize our prepared articles to feature Dragonpass, available in the languages: English, Spanish, Hindi, Chinese (Mandarin), Turkish, Italian, German, French, Dutch, Korean, Arabic (Standard), Japanese, Russian, Portuguese and Indonesian.


Unique Properties

As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.

Tags

VI reshape, travel, magician, color activation, interactivity

Production Technology

Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.

Design Challenge

The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.

Project Duration

The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.

Operation Flow

The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.

Research

As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.

Inspiration

The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.

Project Overview

Dragonpass Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Mtc Brand Consultancy.

 Award Logo
Silver Recognition

Mtc Brand Consultancy was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Dragonpass Brand Identity.

DesignPRWire
Mtc Brand Consultancy Press Releases

Media members, dive into our press releases on Mtc Brand Consultancy's work, ready for you to use and enhance your journalistic content. Immediate access is granted to 1 press releases for all journalists.


DragonPass Unveils New Brand Identity Designed by Mtc Brand Consultancy

DragonPass introduces a revitalized brand identity, "Going For New Aspirations," designed by Mtc Brand Consultancy, aiming for a more inclusive and international image, aligning with its global enterprise status. The new design reflects a strategic transformation opportunity and a commitment to diversity and vitality.


Newsroom
Mtc Brand Consultancy Newsroom

Mtc Brand Consultancy Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 150900. Check out Mtc Brand Consultancy's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are now viewing the Media Showcase 150900 for Dragonpass. You will find further content in Newsroom 344238.

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