Ying Hua Qing Su
Packaging for Ying Hua Qing Su
The front of the gift box is covered with cherry blossoms, matching with the landmark buildings in Wuhan, showing the vitality of spring and local characteristics. The swallow with love letter gives the picture romantic emotion, the characters in the 1990s add a sense of retro, highlighting the characteristics of the century old craftsmanship of the brand. The inner box design can be cleverly folded into the shape of cherry blossom, which matches with the blue bottom box of the lake, forming the aesthetic feeling of Cherry Blossom falling on the lake.
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Ying Hua Qing Su by Jin Zhang
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Packaging by Jin Zhang
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Jin Zhang Ying Hua Qing Su
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Jin Zhang Packaging
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Jin Zhang Designer Portrait Photo
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Ying Hua Qing SuBrand Logo
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Ying Hua Qing Su Packaging Press Releases
Press resources for Ying Hua Qing Su are offered in several languages: English.
Ying Hua Qing Su Packaging Translations
Excited to make Ying Hua Qing Su accessible in many languages through our translations: Packaging EN, Verpakking AF, Paketimi SQ, ማሸግ AM, العبوة AR, Փաթեթավորումը HY, Qablaşdırma AZ, Ontzi Bat EU, Тара BE, প্যাকেজিং BN, Ambalaža BS, Опаковката BG, Packaging MY, L'envàs CA, Ang Packaging CEB, Kulongedza NY, 包裝 ZY, Imballaggio CO, Ambalaža HR, Obal CS, Emballage DA, Verpakking NL, Pakado EO, Pakend ET, Pakkaus FI, L'emballage FR, Phacaid GD, Embalaxe GL, შეფუთვა KA, Verpackung DE, Η Συσκευασία EL, પેકેજીંગ GU, Anbalaj HT, Marufi HA, ʻo Ka Hoʻopaʻa ʻana HAW, אריזה HE, पैकेजिंग HI, Ntim HMN, A Csomagolás HU, Umbúðir IS, Nkwakọ Ngwaahịa IG, Kemasan ID, Pacáistithe GA, Confezione IT, パッケージングは JA, Packing JV, ಪ್ಯಾಕೇಜಿಂಗ್ KN, Қаптама KK, ការវេចខ្ចប់ KM, Gupakira RW, 포장은 KO, Ambalajkirin KU, Таңгак KY, ການຫຸ້ມຫໍ່ LO, Packaging LA, Iepakojums LV, Pakuotė LT, Verpackung LB, Пакувањето MK, Fonosana MG, Pembungkusan MS, പാക്കേജിംഗ് ML, L-Ippakkjar MT, Momo Takai MI, पॅकेजिंग MR, Савлагаа MN, प्याकेजिङ NE, Emballasje NO, ପ୍ୟାକେଜିଂ OR, بسته بندي PS, بسته بندی FA, Opakowanie PL, Embalagem PT, ਪੈਕੇਜਿੰਗ PA, Ambalajul RO, Упаковка RU, Afifiina SM, Паковање SR, پيڪنگنگ SD, ඇසුරුම්කරණය SI, Obal SK, Embalaža SL, Baakaduhu SO, Sephutheloana ST, El Embalaje ES, Bungkusan SU, Ufungaji SW, Förpackning SV, Ang Packaging TL, Бастабандӣ TG, பேக்கேஜிங் TA, Төрү TT, ప్యాకేజింగ్ TE, บรรจุภัณฑ์ TH, Ambalaj TR, Gaplamak TK, Тара UK, پیکیجنگ UR, ئورالما ئورالمىنىڭ UG, Qadoqlash UZ, Bao Bì VI, Pecynnu CY, Ferpakking FY, Ukupakishwa XH, פּאַקקאַגינג YI, Apoti YO, Ukupakisha ZU, Kurongedza SN, 包装 ZH.
Ying Hua Qing Su Packaging Media Articles
Utilize our prepared articles to feature Ying Hua Qing Su, available in the languages: English, Korean, Japanese, Russian, Chinese (Mandarin), Spanish, German, French, Portuguese, Dutch, Indonesian, Italian, Hindi, Turkish and Arabic (Standard).
Unique Properties
The front of the gift box is covered with cherry blossoms, which are matched with landmark buildings in Wuhan, swallows with love letters and characters in the 1990s, showing the vitality of spring, local characteristics and romantic feelings of retro; The design of the inner box can be cleverly folded into the shape of cherry blossom, matching with the blue bottom box of the lake, forming the aesthetic feeling of "Cherry Blossom falling on the lake".
Tags
Packaging gift box, cherry blossom, Wuhan,Retro, romantic gift box, pastry
Production Technology
Coated paper with gray board, hot Blue Gold
Design Challenge
The biggest difficulty of this packaging lies in the structure of the inner box. How to fold a box into a cherry blossom without glue and nails, and open it is also a cherry blossom. The designer needs to optimize the structure to make the box fold more smoothly to improve the production efficiency. After dozens of experiments, the best effect is finally achieved.
Project Duration
The design of the project started in February 2021 and will be put on the market in Wuhan, China in late March
Operation Flow
The inner box needs to be opened slowly along the petals to see the flower cake wrapped with tin foil. After eating, the inner box can be folded along the petals for decoration, and the outer box can be used as a storage box.
Research
In order to create a gift box that can represent the characteristics of cherry blossoms in Wuhan, the designer went to several Cherry Blossom sites in Wuhan to experience and find the real emotional needs of people. The beauty of cherry blossoms is very short-lived, and people hope to keep it forever. Using this idea, the designer applies the beauty of "cherry blossoms falling from Jinghu" to the whole product design, At the same time, Wuhan's characteristic buildings and characters of the 1990s are added to push the city's characteristics and emotional expression to a new height.
Inspiration
When you see a cherry blossom petal falling on the lake, with breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of the gift box is closely related to cherry blossom. As a companion gift of cherry blossom season in Wuhan, designers hope to integrate this beautiful landscape into the packaging design and keep it forever, so that customers can remember this moment.
Project Overview
Ying Hua Qing Su Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Jin Zhang.
Bronze Recognition
Jin Zhang was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Ying Hua Qing Su Packaging.
Jin Zhang Press Releases
Attention press members and journalists: We offer a collection of press releases on Jin Zhang and their notable work, available for your unrestricted use. Instantly access 12 press releases, available exclusively for journalists.
Introducing Ying Hua Qing Su: A Unique Cherry Blossom Inspired Gift Box by Jin Zhang
Discover the Exquisite Ying Hua Qing Su Gift Box, a Fusion of Wuhan's Cherry Blossom Charm and Retro Romance
Jin Zhang Newsroom
Access Jin Zhang Newsroom to delve into the world of top-tier design and accolades.
