Tsingtao 9 Degrees
Beer Packaging for Tsingtao Beer
Tsingtao Beer is one of the most famous beer brands in China. On the basis of highlighting the brand, the brand side needs to show the local characteristics of each province. The designer uses Hubei's most representative "Yellow Crane Tower" to show the local characteristics. In addition, Xiangyun, Crane, and the bottleneck "Phoenix Feather" (Hubei is very fond of Phoenix) make the whole picture more flexible; At the same time, highlight the "9 degree", the biggest selling point of the product, to effectively promote sales.
Download Press Kit № 144952
Download Press Kit № 144952 Beer Packaging for Tsingtao Beer by Jin Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Tsingtao 9 Degrees by Jin Zhang
Download 1800 Pixels JPEG Image.
Beer Packaging by Jin Zhang
Download 1800 Pixels JPEG Image.
Jin Zhang Tsingtao 9 Degrees
Download 1800 Pixels JPEG Image.
Jin Zhang Beer Packaging
Download 1800 Pixels JPEG Image.
Jin Zhang Designer Portrait Photo
Download 1800 Pixels JPEG Image.
Tsingtao BeerBrand Logo
Download 1800 Pixels JPEG Image.
Tsingtao 9 Degrees Beer Packaging Press Releases
For Tsingtao 9 Degrees, we offer press releases in multiple languages, including: English.
Tsingtao 9 Degrees Beer Packaging Translations
Delighted to offer translations for Tsingtao 9 Degrees projects in a variety of languages: Beer Packaging EN, Bierverpakking AF, Paketimi I Birrës SQ, የቢራ ማሸጊያ AM, عبوات البيرة AR, Գարեջրի Փաթեթավորումը HY, Pivə Qablaşdırması AZ, Garagardo Ontzi Bat EU, Піўная Тара BE, বিয়ার প্যাকেজিং BN, Pakovanje Piva BS, Опаковката За Бира BG, ဘီယာထုပ်ပိုး MY, Els Envasos De Cervesa CA, Ang Beer Packaging CEB, Kuyikamo Moŵa NY, 啤酒包裝 ZY, 啤酒包装 ZH, Imballaggio Di Birra CO, Ambalaža Za Pivo HR, Obal Na Pivo CS, Ølemballage DA, Bierverpakkingen NL, Bierpakado EO, Õllepakend ET, Olutpakkaus FI, L'emballage De La Bière FR, Phacaid A Th’ Ann Am Pacadh Lionn GD, Envases De Cervexa GL, ლუდის შეფუთვა KA, Bierverpackungen DE, Η Συσκευασία Μπύρας EL, બીયર પેકેજીંગ GU, Anbalaj Byè HT, Kunshin Giya HA, ʻo Ka Paʻi Pia HAW, אריזות בירה HE, बीयर पैकेजिंग HI, Npias Ntim HMN, A Sörcsomagolás HU, Bjórumbúðir IS, Nkwakọ Ngwaahịa Biya IG, Kemasan Bir ID, Beoir GA, L'imballaggio Della Birra IT, ビールの包装は JA, Kemasan Bir JV, ಬಿಯರ್ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Сыраның Қаптамасы KK, ការវេចខ្ចប់ស្រាបៀរ KM, Gupakira Byeri RW, 맥주 포장은 KO, Ambalaja Bîrayê KU, Пиво Упаковка KY, ການຫຸ້ມຫໍ່ເບຍ LO, Cervisiam Packaging LA, Alus Iepakojums LV, Alaus Pakuotė LT, Béierverpackung LB, Пакувањето На Пивото MK, Ny Fonosana Labiera MG, Pembungkusan Bir MS, ബിയർ പാക്കേജിംഗ് ML, L-Ippakkjar Tal-Birra MT, Momo Tarapi MI, बिअर पॅकेजिंग MR, Шар Айрагны Савлагаа MN, बियर प्याकेजिङ NE, Ølemballasje NO, ବିୟର ପ୍ୟାକେଜିଂ OR, د بیر بسته بندي PS, بسته بندی آبجو FA, Opakowanie Piwa PL, Embalagem De Cerveja PT, ਬੀਅਰ ਪੈਕੇਜਿੰਗ PA, Ambalajul Berii RO, Упаковка Пива RU, Afifiina Pia SM, Паковање Пива SR, Kurongedza Doro SN, بيئر پيڪنگنگ SD, බියර් ඇසුරුම් SI, Obal Na Pivo SK, Embalaža Za Pivo SL, Baakadaha Biirku SO, Sephutheloana Sa Biri ST, El Empaque De Cerveza ES, Bungkusan Bir SU, Vifungashio Vya Bia SW, Ölförpackningar SV, Ang Beer Packaging TL, Бастабандии Пиво TG, பீர் பேக்கேஜிங் TA, Сыра Төрү TT, బీర్ ప్యాకేజింగ్ TE, บรรจุภัณฑ์เบียร์ TH, Bira Ambalajı TR, Piwo Gaplamak TK, Пивна Тара UK, بیئر پیکیجنگ UR, پىۋا ئورالمىسى UG, Pivo Qadoqlash UZ, Bao Bì Bia VI, Pecynnu Cwrw CY, Bier Ferpakking FY, Ukupakishwa Kwebhiya XH, ביר פּאַקקאַגינג YI, Apoti Ọti YO, Ukupakishwa Kukabhiya ZU.
Tsingtao 9 Degrees Beer Packaging Media Articles
Ready-to-feature articles on Tsingtao 9 Degrees are available in these languages: English, Hindi, Korean, Japanese, Russian, Spanish, German, Portuguese, Dutch, Arabic (Standard), Turkish, French, Indonesian, Italian and Chinese (Mandarin), for your convenience.
Unique Properties
This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Tags
Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Production Technology
This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Design Challenge
The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Project Duration
The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Operation Flow
This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Research
The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inspiration
The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Project Overview
Tsingtao 9 Degrees Beer Packaging has been a Bronze winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Jin Zhang.
Bronze Recognition
Jin Zhang was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Tsingtao 9 Degrees Beer Packaging.
Jin Zhang Press Releases
Attention press members and journalists: We offer a collection of press releases on Jin Zhang and their notable work, available for your unrestricted use. Immediate access is granted to 12 press releases for all journalists.
Introducing Tsingtao 9 Degrees: A Unique Beer Packaging Design by Jin Zhang
Jin Zhang unveils the Tsingtao 9 Degrees beer packaging, inspired by Chinese culture and local heritage, set to launch in Hubei, China in August 2022.
Jin Zhang Newsroom
Jin Zhang Newsroom is your gateway to exploring acclaimed design and award-winning works.
