Kerloso Wine
Packaging for Litete Brand Design
A red wine from Chile, Kerloso comes from the Spanish "mystery of the magical colossus". In the wine label of this wine, it depicts what the navigators saw when they first landed on the island. The wrapping paper of the bottle is made of natural imitation rice paper. The questions raised by the stone statue add a sense of mystery and antiquity. The top of the wrapping paper is formed by flame burning. Each burn mark is unique and symbolizes a lost civilization.
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Kerloso Wine by Langcer Lee
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Packaging by Langcer Lee
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Kerloso Wine Packaging Media Articles
Utilize our prepared articles to feature Kerloso Wine, available in the languages: English, German, French, Portuguese, Turkish, Arabic (Standard), Korean, Japanese, Russian, Hindi, Dutch, Chinese (Mandarin), Indonesian, Spanish and Italian.
Unique Properties
The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.
Tags
Wine,packaging,Moai,Origina,paper
Production Technology
The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials
Design Challenge
The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.
Project Duration
The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.
Operation Flow
The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.
Research
The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.
Inspiration
Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.
Image Credits
Image #No1 : Photographer Jiang Tao,Kerloso,2021. Image #No2 : Photographer Jiang Tao,Kerloso,2021. Image #No3 : Photographer Jiang Tao,Kerloso,2021. Image #No4 : Photographer Jiang Tao,Kerloso,2021. Image #No5 : Photographer Jiang Tao,Kerloso,2021.
Project Overview
Kerloso Wine Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Langcer Lee was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Kerloso Wine Packaging.
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