Threegun
Packaging Design for E2W Studio
Since its establishment, Threegun has consistently used red, a color deeply rooted in Chinese tradition, as a core element of its visual identity. The red hue is considered one of the essential assets that must be retained within the brand's visual system. The systematic use of grid systems in packaging unifies the layout. As for the package background, designer have modernly integrated the character Three into the pattern design. This motif has become a key visual asset for Threegun, continuing to play a significant role in their subsequent visual design.
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Threegun by E2W Studio
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Packaging Design by E2W Studio
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E2W Studio Threegun
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E2W Studio Packaging Design
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E2W StudioBrand Logo
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Threegun Packaging Design Press Releases
For Threegun, find press releases in a variety of languages: English.
Threegun Packaging Design Translations
Excited to make Threegun accessible in many languages through our translations: Packaging Design EN, Dizajn ambalaže BS, Дизайн на опаковка BG, ထုပ်ပိုးမှု ဒီဇိုင်း MY, Disseny de Packaging CA, Disenyo sa Pakete CEB, Kapangidwe ka Ziphuphu NY, 包裝設計 ZY, 包装设计 ZH, Cuncezzione d'Imballagiu CO, Dizajn ambalaže HR, Obalový design CS, Emballagedesign DA, Verpakkingsontwerp NL, Pakaĵa Dezajno EO, Pakendidisain ET, Pakkaussuunnittelu FI, Design d'Emballage FR, Dealbhadh Pacaidh GD, Deseño de Embalaxes GL, შეფუთვის დიზაინი KA, Verpackungsdesign DE, Σχεδιασμός Συσκευασίας EL, Embalaje Diseño GN, પેકેજિંગ ડિઝાઇન GU, Konsepsyon Anbalaj HT, Ƙirar Marufi HA, Hoʻolālā Pūʻolo HAW, עיצוב אריזה HE, पैकेजिंग डिज़ाइन HI, Kev Tsim Ntim Khoom HMN, Csomagolástervezés HU, Umbúðahönnun IS, Imewe Mkpuchi IG, Desain Kemasan ID, Dearadh Pacáistithe GA, Design del Packaging IT, パッケージデザイン JA, Desain Kemasan JV, ಪ್ಯಾಕೇಜಿಂಗ್ ವಿನ್ಯಾಸ KN, Қаптама Дизайны KK, ការរចនាវេចខ្ចប់ KM, Igishushanyo cy'Ipakira RW, 패키지 디자인 KO, دیزاینی پاکەتکردن KU, Таңгак Дизайны KY, ການອອກແບບບັນຈຸພັນ LO, Designatio Involucri LA, Iepakojuma dizains LV, Pakuotės dizainas LT, Verpackungsdesign LB, Дизајн на пакување MK, Famolavolana Fonosana MG, Reka Bentuk Pembungkusan MS, പാക്കേജിംഗ് ഡിസൈൻ ML, Disinn tal-Ippakkjar MT, Hoahoa Kōpaki MI, पॅकेजिंग डिझाइन MR, Савлагааны Дизайн MN, प्याकेजिङ्ग डिजाइन NE, Emballasjedesign NO, Emballasjedesign NB, Concepcion d'Embalatge OC, ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ OR, د بسته بندۍ ډیزاین PS, طراحی بستهبندی FA, Projekt Opakowania PL, Design de Embalagem PT, ਪੈਕੇਜਿੰਗ ਡਿਜ਼ਾਈਨ PA, P'istuykuna Ruway QU, Design de Ambalaj RO, Дизайн упаковки RU, Mamanu Afifi SM, आवरण-डिज़ाइनम् SA, Dizajn ambalaže SR, Dhizaini Yekuputira SN, پيڪيجنگ ڊزائين SD, ඇසුරුම් නිර්මාණය SI, Dizajn obalu SK, Oblikovanje embalaže SL, Naqshadaynta Baakadaha SO, Moralo wa Mapakete ST, Diseño de Packaging ES, Desain Kamasan SU, Muundo wa Ufungaji SW, Förpackningsdesign SV, Disenyo ng Packaging TL, Тарҳрезии қуттӣ TG, பேக்கேஜிங் வடிவமைப்பு TA, Төгәләү Дизайны TT, పాకేజింగ్ డిజైన్ TE, การออกแบบบรรจุภัณฑ์ TH, ንድፊ ዕሸጋ TI, སྒྲིལ་ཆས་བཀོད་སྒྲིག BO, Ambalaj Tasarımı TR, Gaplama Dizaýny TK, Дизайн упаковки UK, پیکیجنگ ڈیزائن UR, قاپلاش لايىھىلەش UG, Qadoqlash dizayni UZ, Thiết Kế Bao Bì VI, Dyluniad Pecynnu CY, Ferpakkingsûntwerp FY, Uyilo Lokupakisha XH, פּאַקעדזש דיזיין YI, Àpèjúwe Apoti YO, Idizayini Yokuphaketha ZU, Verpakkingsontwerp AF, تصميم التغليف AR, Փաթեթավորման Դիզայն HY, পেকেজিং ডিজাইন AS, Qablaşdırma Dizaynı AZ, Ontzirapen Diseinua EU, Дызайн Упакоўкі BE, প্যাকেজিং ডিজাইন BN.
Threegun Packaging Design Media Articles
Ready for your features: articles on Threegun in various languages, including Korean, Arabic (Standard), Hindi, Russian, Japanese, Portuguese, Chinese (Mandarin), French, German, Spanish, Turkish, Indonesian, Dutch, Italian and English.
Unique Properties
As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Tags
Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology
In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge
It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Project Duration
The project was completed in 2024.
Operation Flow
More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Research
In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration
As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Image Credits
Floating Stop
Project Overview
Threegun Packaging Design has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
E2W Studio was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Threegun Packaging Design.
E2W Studio Press Releases
Explore the world of E2W Studio through our press releases, designed for media members to use freely and enrich your content. Now available: Immediate access to 1 press releases for journalists.
Threegun Packaging Design by E2W Studio Wins Bronze at 2025 A' Design Awards for Innovative Use of Chinese Typography
Shanghai-based E2W Studio has been honored with the Bronze A' Packaging Design Award 2025 for its Threegun packaging, which reimagines brand identity by integrating Chinese characters and traditional red hues to unify and distinguish the historic underwear brand's diverse product lines.
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