Packaging Design
Ccpuerh Tea

Packaging Design for ccpuerh

This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact.

Somethink Brand 2020 Agency Bronze Press Kit № 92660

Download Press Kit № 92660

Download Press Kit № 92660 Packaging Design for ccpuerh by Somethink Brand to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Ccpuerh by Somethink Brand
Ccpuerh by Somethink Brand

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

Packaging Design by Somethink Brand
Packaging Design by Somethink Brand

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For attribution details, see the Image Credits Section.

Somethink Brand Ccpuerh
Somethink Brand Ccpuerh

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

Somethink Brand Packaging Design
Somethink Brand Packaging Design

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

ccpuerhBrand Logo
ccpuerhBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Somethink Brand Corporate Logo
Somethink Brand Corporate Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Ccpuerh Tea Packaging Design Press Releases

For Ccpuerh Tea, we offer press releases in multiple languages, including: English.


Press Kit
Ccpuerh Tea Packaging Design Media Articles

Our Ccpuerh Tea articles are prepped and available in these languages: German, French, Portuguese, Hindi, Turkish, Arabic (Standard), Indonesian, Korean, Chinese (Mandarin), Japanese, Russian, Italian, Spanish and English, ready for your use.


Unique Properties

This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.

Tags

Packaging, tea, color, fashion, youth

Production Technology

Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.

Design Challenge

In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.

Project Duration

Launched in Dongguan in January 2019, completed in Guangzhou in April 2019, and exhibited in Dongguan in June 2019.

Operation Flow

Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.

Research

They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.

Inspiration

They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.

Image Credits

Image #1: Designer Astro Wong, ccpuerh tea, 2019. Image #2: Designer Astro Wong, ccpuerh tea, 2019. Image #3: Designer Astro Wong, ccpuerh tea, 2019. Image #4: Designer Astro Wong, ccpuerh tea, 2019. Image #5: Designer Astro Wong, ccpuerh tea, 2019.

Project Overview

Ccpuerh Tea Packaging Design has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

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Bronze Recognition

Somethink Brand was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Ccpuerh Tea Packaging Design.

DesignPRWire
Somethink Brand Press Releases

Media members, dive into our press releases on Somethink Brand's work, ready for you to use and enhance your journalistic content. For immediate journalistic use: 2 press releases are available right now.


Introducing Ccpuerh Tea: A Packaging Design Revolutionizing the Tea Industry

Somethink Brand Unveils Innovative Tea Packaging Design


Newsroom
Somethink Brand Newsroom

Access Somethink Brand Newsroom to delve into the world of top-tier design and accolades.

You are currently viewing Media Showcase № 92660. Explore Somethink Brand's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. Welcome to Press Kit / Media Showcase 92660 on Ccpuerh Tea. Discover additional content in Newsroom 259819.

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