Event Identity for Department of Visual Communication Design, YunTech
The creators explored the civilizations of the universe from the perspective of an alien observer by reconstructing the current texts, signs, and symbols to develop a new language called Hou Riwen that will be used to communicate with other planets in outer space. In terms of the visual elements, the construction of Hou Riwen mixes the word structures of Phoenician and Berber and uses Mandarin phonetic symbols as the spelling method for phonograms.
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Availability alert: Press releases for Lab Future Construction in languages including English.
Explore our ready-to-use articles on Lab Future Construction, available in multiple languages: Indonesian, German, Chinese (Mandarin), Italian, Korean, Japanese, Russian, French, Portuguese, Dutch, English, Hindi, Turkish, Arabic (Standard) and Spanish, for your feature stories.
Lab Future Construction explores and discusses the imaginative possibilities that will be manifested through construction. The exhibition has been constructed by curators, creators, different works, and visitors and focuses on the conversation between visitors and exhibition rooms. This abandons the idea of a one-way narrative through which information is fed to visitors. The exhibition transforms the differences between visitors and exhibition rooms. The transformed differences entail diversity in perspectives and various possibilities, which are advantages that can be used to further help construct this project’s new language.
possibility, construction, communication, outer space, sign, symbol, language
The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru Wen, which will be used to communicate with other planets in outer space.
This time the theme is related to the text language system, any language system is a complex and rigorous logical composition. At that time, thinking about what form to interpret the language of the universe and what rules to make, is the most difficult part. Through the understanding and observation of the origin Earth's text, the unknown symbols on the slate are translated into design language sinks, which develop the Hou-Ru wen language that appears.
The project started in January 2021 in Taiwan and finished in May 2021 in Taiwan, and was exhibited in Taiwan in May 2021.
With the appeal of dialogue, the designers reconstructed the current notes, symbols and signs to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space. Each character of Hou-Ru wen has a corresponding sound, which can be converted into a message. Viewers can create their own text board through the electronic input. It can also translate and interpret other people's text boards. While browsing and constructing each other, it is also like digging out pieces of information from the earth.
In terms of the visual elements, the construction of Hou-Ru Wen mixes the word structures of Phoenician and Berber and uses Mandarin phonetic symbols as the spelling method for phonograms. The overall design referred to the layout of Sumer’s cuneiforms so that the writings are aligned with the bottom, which was also applied to all the visual identities.
With the development of the global network, the distances and languages on Earth are no longer barriers as to communication with outer space. Therefore, the next subject established will be communication from the outer space. The creators explored the civilizations of the universe from the perspective of an alien observer, by reconstructing the current notes, signs, and symbols to develop a new language called Hou-Ru wen, which will be used to communicate with other planets in outer space.
Image #1: Photographer Zuo-Heng Goon. Image #2: Photographer Zuo-Heng Goon. Image #3: Photographer Zuo-Heng Goon. Image #4: Photographer Zuo-Heng Goon. Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3
Lab Future Construction Event Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Tsung-Han Lin was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Lab Future Construction Event Identity.
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An innovative exhibition, "Lab Future Construction," showcases the development of a new interstellar language, Hou-Ru Wen, designed to communicate with extraterrestrial civilizations. The project, led by designer Tsung-Han Lin, explores the imaginative possibilities of construction and communication, offering a unique and interactive experience for visitors. The exhibition, held in Taiwan from January to May 2021, presents a groundbreaking concept that challenges traditional communication barriers.
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