Coach the Coaches
Football Guidebook for adidas
The training program for 10-14 years old footballers was developed by Adidas, the German Football Association, and Russian Football Union. The 300 pages guidebook was created for the trainers so they could implement the system in their everyday work. To make the book easy to use, all the content is presented in form of infographics. The football field grid serves as an inspiration for the visual style.
Download Press Kit № 137201
Download Press Kit № 137201 Football Guidebook for adidas by Natasha Mozz to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Coach the Coaches by Natasha Mozz
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Football Guidebook by Natasha Mozz
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Natasha Mozz Coach the Coaches
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Natasha Mozz Football Guidebook
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Coach the Coaches Football Guidebook Press Releases
Explore press materials for Coach the Coaches, available in languages such as English.
Coach the Coaches Football Guidebook Media Articles
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Unique Properties
The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Project Duration
The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
Inspiration
The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Overview
Coach the Coaches Football Guidebook has been a Bronze winner in the Print and Published Media Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Natasha Mozz.
Bronze Recognition
Natasha Mozz was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Coach the Coaches Football Guidebook.
Natasha Mozz Press Releases
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Introducing "Coach the Coaches" Football Guidebook by Natasha Mozz
Natasha Mozz presents the "Coach the Coaches" Football Guidebook, a revolutionary training program for 10-14 years old footballers, designed to transform raw text-heavy materials into clear instructions using infographics, and presented at the press conference in October 2016.
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