Beverage Packaging
MTN Dew Cake-Smash

Beverage Packaging for PepsiCo Design and Innovation

Mtn Dew found a creative way to recapture some of the fun of our collective cake worthy celebrations, birthdays, weddings, graduations, or even life itself and created a cake flavored Dew. It was time for a Do-Over. Speaking directly to consumers' missed milestones, Mtn Dew delivered a product that captured the optimism and celebratory spirit that we all could use more of.

PepsiCo Design and Innovation 2022 Agency Golden Press Kit № 137254

Download Press Kit № 137254

Download Press Kit № 137254 Beverage Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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MTN Dew Cake Smash by PepsiCo Design and Innovation
MTN Dew Cake Smash by PepsiCo Design and Innovation

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For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image attributions can be found in the Image Credits Section.

Beverage Packaging by PepsiCo Design and Innovation
Beverage Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image Credits Section holds all necessary photo accreditation details.

PepsiCo Design and Innovation MTN Dew Cake Smash
PepsiCo Design and Innovation MTN Dew Cake Smash

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Photo credits are listed in the Image Credits Section.

PepsiCo Design and Innovation Beverage Packaging
PepsiCo Design and Innovation Beverage Packaging

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Design Newswire
MTN Dew Cake-Smash Beverage Packaging Press Releases

Our MTN Dew Cake-Smash press releases are ready in languages: English, for your convenience.


Press Kit
MTN Dew Cake-Smash Beverage Packaging Media Articles

Explore our ready-to-use articles on MTN Dew Cake-Smash, available in multiple languages: Hindi, Japanese, Russian, Chinese (Mandarin), Spanish, English, French, Italian, German, Portuguese, Arabic (Standard), Turkish, Korean, Dutch and Indonesian, for your feature stories.


Unique Properties

MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”

Inspiration

The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Project Overview

MTN Dew Cake-Smash Beverage Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

 Award Logo
Golden Recognition

PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work MTN Dew Cake-Smash Beverage Packaging.

DesignPRWire
PepsiCo Design and Innovation Press Releases

Numerous press releases on PepsiCo Design and Innovation and their achievements are at your disposal, inviting press members to use them freely in their coverage. Now available: Immediate access to 39 press releases for journalists.


Introducing MTN Dew Cake-Smash: A Deliciously Fun Limited Edition Flavor

PepsiCo Design & Innovation Unveils MTN Dew Cake-Smash, a Celebration in a Bottle


Newsroom
PepsiCo Design and Innovation Newsroom

PepsiCo Design and Innovation Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 137254. PepsiCo Design and Innovation's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. You are currently viewing Press Kit / Media Showcase 137254 for the MTN Dew Cake-Smash, with further content available in Newsroom 133313.

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