'Mirinda Vintage Special Edition' by PepsiCo Design and Innovation: Innovation in Beverage Packaging

Mirinda Vintage Special Edition

Beverage Packaging for PepsiCo Design and Innovation

On the label, the instantly recognizable orange shaped logo is front and center, with the Mirinda name spelled out in bubble like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.

PepsiCo Design and Innovation 2022 Agency Iron Press Kit № 137258

Download Press Kit № 137258

Download Press Kit № 137258 Beverage Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Mirinda Vintage Special Edition by PepsiCo Design and Innovation

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Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Beverage Packaging by PepsiCo Design and Innovation

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PepsiCo Design and Innovation Mirinda Vintage Special Edition

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image attributions can be found in the Image Credits Section.

PepsiCo Design and Innovation Beverage Packaging

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

Mirinda Vintage Special Edition Beverage Packaging Press Releases

Press releases tailored for Mirinda Vintage Special Edition are available in the languages: English.

Mirinda Vintage Special Edition Beverage Packaging Media Articles

Utilize our prepared articles to feature Mirinda Vintage Special Edition, available in the languages: English, Spanish, Italian, German, Dutch, Japanese, Russian, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), Indonesian, French, Korean and Portuguese.

Unique Properties

On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.

Inspiration

The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Project Overview

Mirinda Vintage Special Edition Beverage Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Iron Recognition

PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Mirinda Vintage Special Edition Beverage Packaging.

PepsiCo Design and Innovation Press Releases

Explore the world of PepsiCo Design and Innovation through our press releases, designed for media members to use freely and enrich your content. For immediate journalistic use: 50 press releases are available right now.

Mirinda Vintage Special Edition Unveiled by PepsiCo Design & Innovation

PepsiCo Design & Innovation introduces the Mirinda Vintage Special Edition, a fusion of heritage and modernity, targeting Gen Z and loyal consumers alike.

PepsiCo Design and Innovation Newsroom

Access PepsiCo Design and Innovation Newsroom for exclusive insights into distinguished design and laureled projects.

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