Beverage Packaging for PepsiCo Design and Innovation
On the label, the instantly recognizable orange shaped logo is front and center, with the Mirinda name spelled out in bubble like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
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Download Press Kit № 137258 Beverage Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Explore press materials for Mirinda Vintage Special Edition, available in languages such as English.
Our Mirinda Vintage Special Edition articles are prepped and available in these languages: English, Spanish, Italian, German, Dutch, Japanese, Russian, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), Indonesian, French, Korean and Portuguese, ready for your use.
On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.
Mirinda Vintage Special Edition Beverage Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
For design images and photos please credit PepsiCo Design and Innovation.
PepsiCo Design and Innovation was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Mirinda Vintage Special Edition Beverage Packaging.
Access a rich repository of press releases on PepsiCo Design and Innovation, offered to press and media professionals for unrestricted use in their stories. Instantly access 50 press releases, available exclusively for journalists.
PepsiCo Design & Innovation introduces the Mirinda Vintage Special Edition, a fusion of heritage and modernity, targeting Gen Z and loyal consumers alike.
Find inspiration and award-winning creativity within the PepsiCo Design and Innovation Newsroom.
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
Packaging for PepsiCo Design and Innovation
Food Packaging for PepsiCo
Packaging for PepsiCo Design and Innovation
Beverage for PepsiCo Design & Innovation
Food Packaging for PepsiCo
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