Beverage Packaging
Pepsi New Year 2022 LTO

Beverage Packaging for PepsiCo Design and Innovation

These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.

PepsiCo Design and Innovation 2022 Agency Golden Press Kit № 137256

Download Press Kit № 137256

Download Press Kit № 137256 Beverage Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Pepsi New Year 2022 LTO by PepsiCo Design and Innovation
Pepsi New Year 2022 LTO by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Beverage Packaging by PepsiCo Design and Innovation
Beverage Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. To identify photo contributors, visit the Image Credits Section.

PepsiCo Design and Innovation Pepsi New Year 2022 LTO
PepsiCo Design and Innovation Pepsi New Year 2022 LTO

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

PepsiCo Design and Innovation Beverage Packaging
PepsiCo Design and Innovation Beverage Packaging

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
Pepsi New Year 2022 LTO Beverage Packaging Press Releases

For Pepsi New Year 2022 LTO, find press releases in a variety of languages: English.


Press Kit
Pepsi New Year 2022 LTO Beverage Packaging Media Articles

Explore our ready-to-use articles on Pepsi New Year 2022 LTO, available in multiple languages: Spanish, Turkish, Indonesian, Korean, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Portuguese, Dutch, Arabic (Standard), Hindi and English, for your feature stories.


Unique Properties

These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.

Inspiration

Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

Project Overview

Pepsi New Year 2022 LTO Beverage Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

 Award Logo
Golden Recognition

PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Pepsi New Year 2022 LTO Beverage Packaging.

DesignPRWire
PepsiCo Design and Innovation Press Releases

For journalists seeking engaging content: Explore our press releases featuring PepsiCo Design and Innovation's work, freely available for incorporation into your stories. Press members can now immediately access 50 press releases.


Pepsi Unveils Limited Edition Cans for New Year 2022

PepsiCo Design & Innovation Introduces Interactive Beverage Packaging for the Winter Holidays in Russia


Newsroom
PepsiCo Design and Innovation Newsroom

Explore PepsiCo Design and Innovation Newsroom to uncover award-winning design projects and more.

You are currently viewing Media Showcase № 137256. For a full overview of PepsiCo Design and Innovation's accomplishments and media resources, PepsiCo Design and Innovation's newsroom is the place to be, offering direct access to a range of materials. You are exploring Press Kit / Media Showcase 137256 for Pepsi New Year 2022 LTO. More resources can be found in Newsroom 133313.

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