'Pepsi New Year 2022 LTO' by PepsiCo Design and Innovation: Innovation in Beverage Packaging

Pepsi New Year 2022 LTO

Beverage Packaging for PepsiCo Design and Innovation

These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.

PepsiCo Design and Innovation 2022 Agency Golden Press Kit № 137256

Download Press Kit № 137256

Download Press Kit № 137256 Beverage Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi New Year 2022 LTO by PepsiCo Design and Innovation

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For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For attribution details, see the Image Credits Section.

Beverage Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

PepsiCo Design and Innovation Pepsi New Year 2022 LTO

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Details on photo contributions are located in the Image Credits Section.

PepsiCo Design and Innovation Beverage Packaging

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

Pepsi New Year 2022 LTO Beverage Packaging Press Releases

Press resources for Pepsi New Year 2022 LTO are offered in several languages: English.

Pepsi New Year 2022 LTO Beverage Packaging Media Articles

Explore our ready-to-use articles on Pepsi New Year 2022 LTO, available in multiple languages: Spanish, Turkish, Indonesian, Korean, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Portuguese, Dutch, Arabic (Standard), Hindi and English, for your feature stories.

Unique Properties

These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.

Inspiration

Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

Project Overview

Pepsi New Year 2022 LTO Beverage Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Golden Recognition

PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Pepsi New Year 2022 LTO Beverage Packaging.

PepsiCo Design and Innovation Press Releases

Attention press members and journalists: We offer a collection of press releases on PepsiCo Design and Innovation and their notable work, available for your unrestricted use. Now available: Immediate access to 50 press releases for journalists.

Pepsi Unveils Limited Edition Cans for New Year 2022

PepsiCo Design & Innovation Introduces Interactive Beverage Packaging for the Winter Holidays in Russia

PepsiCo Design and Innovation Newsroom

Discover outstanding design and award-winning initiatives in the PepsiCo Design and Innovation Newsroom.

You are currently viewing Media Showcase № 137256. Dive into PepsiCo Design and Innovation's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. Welcome to Press Kit / Media Showcase 137256 on Pepsi New Year 2022 LTO. Discover additional content in Newsroom 133313.