'Pepsi New Year 2022 LTO' by PepsiCo Design and Innovation: Innovation in Beverage Packaging

Pepsi New Year 2022 LTO

Beverage Packaging for PepsiCo Design and Innovation

These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.

PepsiCo Design and Innovation 2022 Agency Golden Press Kit № 137256

Download Press Kit № 137256

Download Press Kit № 137256 Beverage Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Pepsi New Year 2022 LTO by PepsiCo Design and Innovation

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Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

Beverage Packaging by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

PepsiCo Design and Innovation Pepsi New Year 2022 LTO

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

PepsiCo Design and Innovation Beverage Packaging

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Please check the Image Credits Section for photo acknowledgements.

Pepsi New Year 2022 LTO Beverage Packaging Press Releases

Explore press materials for Pepsi New Year 2022 LTO, available in languages such as English.

Pepsi New Year 2022 LTO Beverage Packaging Media Articles

Our Pepsi New Year 2022 LTO articles are prepped and available in these languages: Spanish, Turkish, Indonesian, Korean, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Portuguese, Dutch, Arabic (Standard), Hindi and English, ready for your use.

Unique Properties

These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.

Inspiration

Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

Project Overview

Pepsi New Year 2022 LTO Beverage Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Golden Recognition

PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Pepsi New Year 2022 LTO Beverage Packaging.

PepsiCo Design and Innovation Press Releases

Explore the world of PepsiCo Design and Innovation through our press releases, designed for media members to use freely and enrich your content. Available now: 50 press releases ready for immediate access by journalists.

Pepsi Unveils Limited Edition Cans for New Year 2022

PepsiCo Design & Innovation Introduces Interactive Beverage Packaging for the Winter Holidays in Russia

PepsiCo Design and Innovation Newsroom

Access PepsiCo Design and Innovation Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 137256. Navigate PepsiCo Design and Innovation's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. You are now viewing Pepsi New Year 2022 LTO through Press Kit / Media Showcase 137256. Explore more in Newsroom 133313.