Beverage Packaging for PepsiCo Design and Innovation
These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
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Download Press Kit № 137256 Beverage Packaging for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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For Pepsi New Year 2022 LTO, find press releases in a variety of languages: English.
Explore our ready-to-use articles on Pepsi New Year 2022 LTO, available in multiple languages: Spanish, Turkish, Indonesian, Korean, Japanese, Russian, Chinese (Mandarin), Italian, German, French, Portuguese, Dutch, Arabic (Standard), Hindi and English, for your feature stories.
These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
Pepsi New Year 2022 LTO Beverage Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
For design images and photos please credit PepsiCo Design and Innovation.
PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Pepsi New Year 2022 LTO Beverage Packaging.
For journalists seeking engaging content: Explore our press releases featuring PepsiCo Design and Innovation's work, freely available for incorporation into your stories. Press members can now immediately access 50 press releases.
PepsiCo Design & Innovation Introduces Interactive Beverage Packaging for the Winter Holidays in Russia
Explore PepsiCo Design and Innovation Newsroom to uncover award-winning design projects and more.
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
Beverage Packaging for PepsiCo Design and Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Packaging for PepsiCo Design and Innovation
Beverage for PepsiCo Design & Innovation
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